We are building world-class luxury brands in cigars, fine dining, and entertainment, and we’re seeking an experienced, style‑savvy Social Media Manager to lead the digital presence of our upscale Asian fusion restaurant and premium cigar lounge. This is a rare opportunity to shape one of Miami’s most ambitious premium lifestyle brands — spanning Michelin‑level cuisine, bespoke cocktails, elite cigars, and curated experiences — across digital, and live events.
What You’ll Do:
Brand Strategy & Positioning- Maintain and execute the overall marketing strategy for the restaurant group and its individual brands.
- Ensure all brand guidelines and visual standards are consistently upheld.
- Conduct market research to understand customer demographics, trends, and competitors.
- Identify new opportunities for brand growth and improved market positioning on both local and regional levels.
Campaign Development & Execution
- Plan and execute seasonal, holiday, and promotional marketing campaigns.
- Manage photoshoots, food photography, video production, and other content creation activities.
- Oversee marketing calendars to align with menu launches, events, and key holidays.
- Coordinate influencer partnerships, PR outreach, and media collaborations.
Digital Marketing & Online Presence
- Lead social media strategy, content planning, posting, and community engagement.
- Manage paid social campaigns, Google Ads, and additional digital advertising efforts.
- Oversee website content updates, SEO optimization, and online menu maintenance.
- Monitor and optimize restaurant listings on Google, Yelp, OpenTable, and other platforms.
Customer Engagement & Loyalty
- Oversee loyalty programs, CRM initiatives, and email marketing campaigns.
- Develop strategies to enhance guest retention and overall customer satisfaction.
- Analyze guest feedback and online reviews to improve brand reputation and customer experience
Analytics & Reporting
- Track key marketing performance metrics (traffic, engagement, conversions, ROI, etc.).
- Prepare detailed monthly and quarterly marketing reports for leadership.
- Use data insights to refine marketing strategies and guide future campaigns.
Ideal Candidate:
- 3+ years’ experience managing social media for luxury, hospitality, or lifestyle brands
- Strong visual and stylistic sensibility; portfolio demonstrating premium, on‑brand content
- Skilled in Reels, Stories, Canva, Adobe Suite, and social scheduling tools (Later, Planoly, etc.)
- Deep understanding of luxury dining and cigar lounge clientele
- Exceptional copywriting and storytelling ability tailored to an upscale audience
- Miami‑based with a finger on the pulse of the city’s luxury and nightlife scene
- Highly organized, self‑motivated, and adaptable in a fast‑paced, creative environment
- Proactive problem solver with strong communication and collaboration skills
- Passionate about building high‑end lifestyle brands and staying ahead of digital trends
Skills Required
- 3+ years of experience managing social media for luxury, hospitality, or lifestyle brands
- Portfolio demonstrating premium, on-brand content and strong visual sensibility
- Proficiency with Reels, Stories, Canva, Adobe Suite, and social scheduling tools such as Later or Planoly
- Deep understanding of luxury dining and cigar lounge clientele
- Exceptional copywriting and storytelling skills for upscale audiences
- Miami-based with knowledge of the city's luxury and nightlife scene
- Strong organization, self-motivation, adaptability, communication, and collaboration skills
- Proactive problem-solving ability
- Passion for building high-end lifestyle brands and following digital trends
What We Do
NICABANOS is a premium cigar company and exclusive distributor of the Flor De Castillo and NICABANOS brands. It hand-rolls cigars using selected aged tobacco leaves and positions them as a luxury experience for cigar enthusiasts. The business also operates a Miami-based cigar lounge associated with upscale dining, cocktails, entertainment, and curated events serving customers across multiple international markets through its global presence.
