SME – AI-Powered Creative Strategy, Design, and Measurement

Location: Remote - US

SweetRush has an exciting opportunity for a talented professional to join our Learning Design team!

At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn’t just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it’s about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in…

We are seeking a mid-to-senior level Creative Strategist, Performance Creative Strategist, or Social-First Creative Lead to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous quality, accuracy, and fidelity review of a four-course Coursera specialization titled AI-Powered Creative Strategy, Design and Measurement.

The course content is adapted from existing Meta webinars covering creative brief development, mobile-first design, generative AI creative workflows, and creative performance measurement. This is an active editing and validation role in which you will review, refine, correct, and augment AI-drafted course content generated by Coursera's tools to ensure absolute platform currency, realistic tool-usage guidelines, and learner engagement.

• Location: Remote (Global / US Preferred)
• Contract Type: Freelance / Independent Contractor
• Project Duration: Estimated execution across the development cycle
• Project Capacity: Not to exceed80 hours allocated across the full 4-course specialization program
• System Requirements: SweetRush is a remote organization; all resources must be technically savvy, have a strong internet connection, be comfortable with virtual collaboration tools (Google Drive, Slack, Airtable), and be available for scheduled live alignment syncs.

$60.00/hour

As the primary technical authority for this specialization, you will ensure the curriculum accurately represents how marketers and designers develop strategic ad creative, use AI-powered tools responsibly, and measure performance. Your day-to-day responsibilities will be structured around three continuous review checkpoints per course:

• Checkpoint 1: Program Outline Review
  • Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing.
  • Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level.
• Checkpoint 2: Full Course Atlas (Script) Review
  • Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, accuracy, and structure.
  • Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors.
• Checkpoint 3: On-Platform Final Review
  • Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers.
  • Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness.
• Continuous Quality Assurance & Content Creation
  • Source-Fidelity Checking: Scrutinize all elements to ensure absolutely zero hallucinated or drifted Meta product claims.
  • Creative Setup Workflows: Verify that setup steps for Ads Manager creative configurations, mobile-first layouts, and Meta AI features reflect the current live UI.
  • Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required.
  • Screencasting: Record high-quality technical screencasts following provided audio/room setup guidelines if needed to complement written text.

• Performance Creative Specialist: Current, hands-on experience developing, testing, or directing mobile-first and AI-assisted ad creative for Meta campaigns.
• Seniority: Mid-to-senior level practitioner (5+ years of dedicated experience in creative strategy, ad design, performance creative, or digital campaign development).
• Industry Context: Background working in agencies, in-house creative teams, e-commerce, DTC, or performance creative studios where visual performance outcomes drive results.
• Meta Creative Mastery: Direct, current knowledge of Meta ad creative best practices across Facebook and Instagram placements, mobile-first design frameworks, and AI-driven workflow features.

• Live Active Access to: Meta Ads Manager, Meta creative reporting dashboards, at least one generative AI creative tool environment (relevant to image generation, editing, or animation), and a portfolio or review environment.
• Instructional Awareness: Ability to evaluate if content is properly scoped for a mixed audience of entry-to-mid career marketing managers, analysts, and graphic designers (ensuring guidance is practical rather than overly simplistic or overly theoretical).

• Strategic creative brief frameworks that connect objectives to audience insights, deliverables, and KPIs.
• Mobile-first design principles (visual hierarchy, attention capture, small-screen readability, and format constraints).
• Realistic applications, constraints, and prompt-based workflows for generative AI images and motion-based assets.
• Structured creative testing approaches (comparing concepts, messaging variations, and media formats).

• Holding an active Meta Certified Creative Strategy Professional or Meta Certified Digital Marketing Associate credential.
• Hands-on access to native Meta AI creative tool environments.
• Familiarity with production-side design suites (Adobe Creative Suite, Figma, Canva) or creative performance tracking via analytics platforms like GA4.
• Prior experience working within the Meta Blueprint or Meta partner ecosystem.
• Familiarity working with Google Drive (.doc) editing workflows and Airtable/Donobu QA feedback tracking.

SweetRush Is an Equal Opportunity Employer

We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment... [Full EEO Statement Applies]

Team chemistry is everything to us, so our ultimate goal is to find the right fit. If the above describes your interests and experience, and you believe this will be a dream job, please submit your resume. We are excited to hear from you!

Please note: We're all about remote work and have collaborators based all around the world; however, SweetRush is a US-based company, and English is our primary language. If you'd like to be considered for this opportunity, please submit your resume in English.

Please protect your data. SweetRush will never ask for sensitive personal or financial information (like SSNs or banking details) during the initial application or interview stages.