SMB Sales Lead(SDR)

The SMB Sales Lead (Sales Development Representative) plays a key role in expanding our sales pipeline by identifying, engaging, and qualifying potential customers. This role is responsible for creating meaningful opportunities for our Account Executives by conducting outbound prospecting, assessing customer needs, and coordinating introductory meetings. As the first point of contact for many prospects, you will directly contribute to the company’s revenue growth and market expansion.

• Identify and engage potential customers through cold calls, emails, social selling, and other outbound channels
• Develop and execute comprehensive account strategies for key clients, identifying growth opportunities and driving revenue expansion across the portfolio
• Build and maintain a high-quality pipeline of SMB prospects
• Conduct initial outreach to inbound leads from events, webinars, and marketing-generated activities
• Understand customer needs, buying intent, and fit based on qualification frameworks (e.g., BANT)
• Assess budget, decision-making authority, business challenges, and timeline to determine opportunity readiness
• Schedule and coordinate discovery meetings between qualified prospects and Account Executives
• Communicate customer insights and context clearly to the Sales team
• Follow up prospects to ensure meeting attendance and maintain engagement
• Accurately document all prospect interactions in CRM platforms such as Salesforce or HubSpot
• Maintain consistent activity logs including calls, emails, and outreach performance
• Ensure lead data accuracy and alignment with internal sales processes

• Strong communication and interpersonal skills with the ability to engage prospects effectively
• Comfortable working in an outbound-driven role involving frequent cold outreach
• Ability to ask structured, logical qualifying questions and identify customer needs
• Self-motivated, goal-oriented, and comfortable working in a KPI-driven environment

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion