At Citizens, we help small business owners navigate change through tailored advice, innovative solutions, and long-term financial partnerships. As a Small Business Relationship Manager in the Virtual Channel, you will manage and grow a portfolio of small business clients by delivering proactive, consultative banking solutions primarily through digital and virtual engagement. This role operates within a disciplined sales culture and plays a critical role in shaping the evolution of a new, technology-enabled relationship management channel.
Key Responsibilities
- Manage a portfolio of approximately 325–350 small business clients with annual revenues between $500K and $5MM, including credit relationships up to $1MM.
- Build deep client relationships through consistent, proactive outreach and structured call preparation.
- Conduct discovery, presentation, and follow-up sales calls to identify needs and recommend appropriate lending, deposit, cash management, and other financial solutions.
- Leverage digital tools and platforms (e.g., Salesforce, Vertical IQ, Teams, VantageLink) to research clients, document activity, and deliver virtual client engagement.
- Lead and coordinate all prospective and active opportunities, serving as the primary client contact and quarterbacking deals across internal partners.
- Collaborate with specialists across lending, cash management, merchant services, payroll, and wealth management to deliver comprehensive solutions.
- Generate referrals and new business through relationship expansion and needs-based conversations.
- Ensure a high-quality client experience by partnering with Relationship Support Specialists, Contact Center teams, and other service partners.
- Complete required administrative, reporting, and compliance activities accurately and on time.
- Provide feedback and insights to help improve processes, tools, and client experience within this evolving virtual channel.
- Work onsite at the assigned Citizens office location; this is not a remote role.
Qualifications
- 2+ years of experience as a Business Banking Relationship Manager or in a related business lending or B2B sales role.
- Strong understanding of business banking solutions, including credit, deposits, and cash management, with the ability to assess client needs and recommend appropriate products.
- Demonstrated sales success in a goal-oriented, fast-paced environment with measured routines and targets.
- Comfortable using technology and digital tools to manage client relationships and collaborate with partners.
- Strong credit acumen and ability to work effectively with underwriting partners.
- Proven ability to build and sustain client relationships through excellent written, verbal, and interpersonal communication skills.
- Self-motivated, adaptable, and collaborative, with the ability to thrive in a team-based sales culture.
Education
- Bachelor’s degree required, or an equivalent combination of education and relevant experience.
Hours and Work Schedule:
- Hours per Week: 40
- Days: Monday - Friday on site.
About Us
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
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Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
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What We Do
As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. We invest in the humans who build the logic, ideas, and innovations that bring new technologies to life. Investments in AI, cloud computing, machine learning and automation provide our engineers the tools that enable us to remain competitive and win in today’s environment. At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens. You’re made ready and so are we. If you're ready to advance your career in technology and security, learn more about opportunity's Citizens offers here: https://jobs.citizensbank.com/digital-transformation
Why Work With Us
We empower the colleagues that power our tech. With growth & upskilling opportunities and sought-after benefits, plus a diverse culture of people and perspectives, we help our colleagues achieve career goals. Because innovation can’t happen without the minds and hearts of our people. Technology is constantly evolving, and we believe you can too.
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