Job Position: Skin Cleansing & Deodorant DCom Content & Other-Say Lead
Report to: Skin Cleansing & Deodorant Vietnam Category Lead
WL: 1M | Location: Vietnam
*** Internal candidate identified through succession planning ***
DCom channels (Pureplay, SCom and Omni) currently contribute to 15% Skin Cleansing Turnover and 28% Deodorant Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. With 6 brands and 6 different formats, this scope would offer a massive learning experience in portfolio understanding and content creation.
Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for SCL & Deo. The position also calls for Main/ Repeated Influencer Relationships management.
MAIN PURPOSE OF THE JOB:
- DCom Content Lead – Lead the development and deployment of DCom Online Assets for all brands belong to Skin Cleansing and Deodorant categories. Ensure brand consistency and content-that-convert quality across.
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Other-Say Lead - Lead influencer marketing strategy, and agency management. Cultivate and manage critical 1:1 endorsement relationship with key influencers.
MAIN ACCOUNTABILITIES:
DCOM CONTENT LEAD
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Develop and execute DCom Content & Assets aligned with our SCL & Deo brands overall marketing objectives, target audience, and commercial deals.
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Manage the asset creation briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team, CDB and CSP team to ensure content is fit for channel
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Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize and improve on further DCom content/ asset.
OTHER-SAY LEAD
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Develop and execute a comprehensive influencer marketing strategy aligned with our SCL & Deo brands overall marketing objectives, target audience, and budget.
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Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.
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Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.
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Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.
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Understand and can engage in paid and earned community building.
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Cultivate strong, long-term relationships with key influencers.
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Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team to ensure content is fit for channel
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Understanding of paid media models and how to drive engaged reach at scale.
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Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.
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Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.
Other tasks assigned by line manager
Direct Report:
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None
RELEVANT EXPERIENCE
2-3 years brand management experience in an FMCG environment.
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Experience in dealing, managing influencers relationships.
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Strong exposure to Social & Digital Marketing space.
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Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
