The Digital Site Producer is responsible for updating WJTV.com, curating high-performing content, crafting homepage layouts driven by data, and helping to edit and report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local and regional audience by being responsive to traffic patterns and audience interest while serving as a steward of our on-air and online brands.
Position Responsibilities:
- Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
- Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
- Some schedule flexibility
- Excellent at writing and A/B testing headlines that grow audience and engagement
- Prioritize packaging content that grows audience loyalty and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Understand different ways to tell a story, particularly choosing great photos and producing short videos
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
- Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
- Promote and distribute news content on social media and email newsletters
Skill/ Experience Requirements
- 2 years of experience in digital content and journalism
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities while under deadline pressure
- Organized, technical problem solver and quick decision maker
- Capable of pitching, researching, interviewing and writing original news articles
- Knowledge of SEO best practices and AP Style
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Strong communicator
- Some schedule flexibility (nights, weekends)
- Regularly meets measurements of success
- Strong understanding of Google Analytics; Chartbeat experience a plus
- Proficiency in WordPress or similar CMS, Adobe Creative Cloud (Express and Photoshop) a plus
- Education Requirements:
- Bachelor’s Degree
Typical day
Digital producer will attend local editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and uses data to make decisions on what stories to publish and how and when to showcase them on website. Producer will take stories from newsroom and digital reporters and copy edit and package the content for optimal engagement across audience acquisition sources. Producer will serve as editor for optimizing headlines and thumbnail images for click through/open rate. Producer will communicate successes across the team and the regional group to maximize traffic wins.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
