At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Site Content Specialist will work within the broader eCommerce team to brief, configure and deploy best-in-class customer experiences on our owned digital platform, YETI.com. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will help execute a strategy that unites content and commerce in a way that engages consumers and drives high converting shopping experiences.
Responsibilities:
Support Digital Leadership in developing a growth-oriented digital content strategy
Take an active role in website operations, maintaining copy and asset updates for seasonal relevancy, and proactively looks for opportunities for improvement on the website
Gathers campaign briefing requirements for promotion, duration and execution based off site content strategy
Report out on content and campaign performance, outlining key takeaways and recommendations based off insights
Responsible for setup, QA and publishing of site content in SFRA
Collaborate closely with cross functional teams for a connected customer journey for product and/or campaign launches
Work with creative partners for a premium brand experience on execution and launch of content
Accountable for Homepage execution, category support and monitoring performance
Ability to be agile and pivot on-going projects based off changing business performance and objectives
Partner with Digital Product and IT to improve frontend and backend ecommerce functionality
Quality Assurance for site updates to ensure a seamless launch and customer experience
Create briefings to Marketing on specific needs of YETI.com, with regards to product education, campaign promotion, and other content initiatives
Qualifications and Attributes:
Bachelor’s degree in business, marketing or eCommerce or related field of study
At least 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing
Proficiency in e-commerce platforms or content management systems
Familiarity with site analytics tools
Basic HTML experience is a strongly preferred
Experience in Salesforce Commerce Cloud (SFCC/SFRA) Page Designer and its
Business Manager' functions is a plus but not required
Detail oriented and excellent time management skills
Self-starter and acts with a sense of urgency
Ability to deliver results in evolving framework with shifting priorities and technology
Strong interpersonal skills and ability to develop and manage relationships with cross functional teams
An obsession with user experience and interaction, website navigation, hierarchy, and content
General curiosity for customer journey
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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What We Do
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you have the opportunity to create something exceptional, build something sustainable and make a real impact. We are BUILT FOR THE WILD™.
