The purpose of this role is to work with the business and sing Adobe Analytics, Google Analytics, WebTrends and other technologies. This role serves as a subject matter expert on tag management and adobe & google platforms, and provides guidance and oversight to other web analytics resources. This role is able to provide direction, guidance and hands on work on integration of Adobe/Google platforms
Job Title:
Site Analytics - Adobe Implementation - Lead Analyst
Job Description:
Key responsibilities:
Consults on the integration of measurement solutions using Adobe and Google Analytics, Customer Data Platforms (CDP) and Data Management Platforms (DMP) with keen focus on data inputs and outputs
Leads client questions and requests, solving technical problems and providing mentorship involving technical and business knowledge
Responds to, and resolves, a wide range of customer inquiries from basic education to technical operations
Proactively maintains and upkeeps Clients technical specifications
Participates in the evaluation of new tools as they relate to web analytics, data management, optimisation, tag management and reporting platforms
Assists with other leaders to help with business development and growth initiatives
Translates data into significant information in a concise and effective manner
Location:
Pune
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Top Skills
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
