Shopper Insights Manager

Posted 10 Hours Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
Senior level
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
As a Shopper Insights Manager at Mondelēz International, you'll convert retail insights into strategies, develop consumer stories using segmentation, and drive action-oriented insights. Your role involves analyzing consumer data, optimizing business through analytics, and influencing key stakeholders in a dynamic environment.
Summary Generated by Built In

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.
How you will contribute
You will:

  • Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
  • Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth-oriented insights at a retail level
  • Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand identify and leverage growth opportunity in retail environment for the area of geographic responsibility
  • Generate behavior changing insight and identify effective levers of engagement
  • Continuously optimize business through data, tracking and learning
  • Drives action-oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams


What you will bring
A desire to drive your future and accelerate your career with experience and knowledge in:

  • Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the CPG industry
  • High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (ie: Tableau or PowerBI)
  • In-depth knowledge in analyzing and creating visualizations of large amounts of data
  • Experience in presenting to retailer teams, and in negotiation planning/joint business planning
  • Strong knowledge and usage of market segmentation models
  • Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
  • Able to partner well with sales, marketing, and external agencies


What extra ingredients you will bring:
Education / Certifications:

  • Bachelor's Degree Required


Job specific requirements:

  • Minimum: 7 years in Business Analytics, Category Management, and/or CPG Sales Analytics
  • Experience with data resources (POS, Circana, Nielsen IRI Panel, Industry Insights)
  • Experience with JDA/planograms strongly preferred
  • Proactive business curiosity
  • Demonstrate a growth oriented, problem-solving mindset to answer ambiguous business questions
  • Ability to thrive in a fast-paced environment; comfortable with prioritizing multiple deliverables and overlapping deadlines
  • Excellent verbal and written communication skills


No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Shopper Insights
Insights

Top Skills

Excel
Power BI
PowerPoint
Tableau
The Company
HQ: Chicago, IL
90,000 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world.

Our Purpose
Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Our Brands
We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.

Our People
Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are.

Our Strategies
We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities:

• Growth: accelerate consumer-centric growth
• Execution: drive operational excellence
• Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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