【Shockwave】Marketing Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

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Essential Job Functions

Overall responsibility: Strategic and tactical responsibilities for upstream and downstream marketing activities related to the Marketing strategy for Japan working closely with the Japan Sales teams, US Marketing team, key opinion leaders and other teams as needed. 

• Brand: Develop brand strategy, campaign and essential collateral, including value proposition, positioning, messaging, and economic value.
• Country Launches: develop pricing programs, distribution channel strategy, inventory planning, account targeting and segmentation and sales support.
• Evidence: scientific conference planning and execution, podium and publication planning, and assessment of evidence needs.
• Training, Education & Physician Relations: train field force (sales, clinical, distributors), develop medical education programs, drive KOL and advisory board programs.
• Product Development: market and opportunity assessments, market research and physician feedback, design input for new products, active participation in product development team(s) and portfolio prioritization and planning.     
• Partner closely with marketing leadership, Japan sales, cross-functional colleagues (including clinical, manufacturing, R&D, regulatory and finance), senior management and key physicians.  
• Monitor of market trends including competition, procedural/market growth, reimbursement, and emerging technologies.
• Other duties as assigned.

• ブランドの確立のためのタスク バリュー・プロポジション、ポジショニング、メッセージング、経済価値など、ブランド戦略、キャンペーン、必要不可欠な資料の作成。
• カントリーローンチの確立：価格設定プログラムの開発、流通チャネル戦略、在庫計画、アカウントターゲティングとセグメンテーション、販売サポート。
• エビデンスの確立：学術会議の計画と実行、演題と出版物の計画、エビデンスニーズの評価。
• トレーニング、教育、医師との関係構築：フィールドフォース（営業、臨床、代理店）のトレーニング、医学教育プログラムの開発、KOLおよびアドバイザリーボードプログラムの推進。
• 製品開発：市場および機会の評価、市場調査、医師からのフィードバック、新製品のデザインインプット、製品開発チームへの積極的な参加、ポートフォリオの優先順位付けと計画。
• マーケティングリーダー、日本の営業、部門横断的な同僚（クリニカル、製造、研究開発、薬事、財務を含む）、シニアメンバー、KOLと緊密に連携する。
• 競合、手技/市場の成長、償還、新技術を含む市場動向の監視。
• その他指示された業務