The Role
Implement and administer Salesforce Data Cloud, including identity resolution, unified profiles, calculated insights, audience segmentation, and activation. Integrate CRM, marketing, web, mobile, commerce, and loyalty data using SQL, APIs, ETL, and governance practices. Support customer journey personalization and omnichannel engagement across email, SMS, WhatsApp, push, and paid media. Build predictive audiences and AI-driven use cases for churn, cross-sell, upsell, and customer lifetime value.
Summary Generated by Built In
Job Description:
Must-Have Skills
Salesforce Data Cloud Expertise
- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Data & Technical Skills
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Marketing & CX Understanding
- Knowledge of customer journeys, lifecycle marketing, and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Good-to-Have Skills
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
Preferred Certifications
- Salesforce Certified Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate
Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.
Location:
India - RemoteBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- Hands-on Salesforce Data Cloud implementation and administration experience
- Knowledge of Data Streams, Data Lake Objects, Data Model Objects, Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation, and Activation Targets
- Experience with AI-driven segmentation, propensity modeling, Next Best Action, predictive audiences, churn, cross-sell, upsell, and customer lifetime value use cases
- Experience integrating CRM, marketing automation, web, mobile app, commerce, and loyalty data
- Strong SQL proficiency
- Understanding of customer data architecture and Customer 360 concepts
- Experience with APIs, ETL processes, data integrations, data validation, troubleshooting, and governance
- Knowledge of customer journeys, lifecycle marketing, personalization, and omnichannel engagement
- Experience supporting Email, SMS, WhatsApp, Push, and Paid Media engagement
- Experience with Google Ads, Meta, DV360, or other activation platforms
- Experience with data lakes and data warehouses
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms
- Familiarity with Marketing Cloud Next setup
- Salesforce Certified Data Cloud Consultant certification
- Salesforce Marketing Cloud Consultant certification
- Salesforce AI Associate certification
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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The Company
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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