Services Partner Manager - Consultant

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Key Responsibilities 

Strategic Partnership Management 

• Identify, onboard, and nurture strategic partners across APJI markets. 
• Build strong relationships with partner executives and key stakeholders in diverse geographies. 

Forecasting & Budget Management 

• Budget Forecasting: Develop and maintain accurate financial forecasts to support strategic planning and resource allocation.  
  Responsible for Ratecard negotiation and alignment.  
• Purchase Order Management: Create and process purchase orders in alignment with organizational policies and vendor agreements.  
• Invoice Review and Approval: Validate and approve invoices to ensure compliance with contractual terms and budgetary constraints. 
• Own and manage the partner forecast for the region, ensuring accuracy and alignment with quarterly and annual targets. 
• Allocate and track quarterly budget for partner programs, enablement, and co-marketing initiatives. 
• Coordinate with pre-sales teams to develop co-delivery or partner delivery models/plan to ensure appropriate margin 

Partner Ecosystem Enablement & Scalability 

• Develop frameworks to scale the partner ecosystem, ensuring readiness for growth and market expansion. 
• Drive partner enablement and training guidelines, ensuring partners have access to the same upskilling opportunities as Sprinklr consultants. 

Performance Management & Governance 

• Establish a periodic partner performance review process, including:  
• Templates and cadence for reviews. 
• Key metrics: utilization, escalations, account health, positive renewal impact, CHI scores, and revenue contribution. 
• Implement a Partner Improvement Plan (PIP) procedure and template for underperforming partners, ensuring clear expectations and timelines for improvement. 

Go-to-Market & Revenue Growth 

• Develop joint business plans tailored to APJI market needs. 
• Collaborate with regional Sales and Marketing teams to generate pipeline through partner-led opportunities. 
• Track and report on partner performance metrics and revenue contribution for APJI. 

Operational Excellence 

• Manage partner agreements, compliance, and governance in accordance with regional regulations. 
• Engage with internal Professional Services leaders to ensure smooth coordination and communication of Professional Services activities for subcontractors. 
• Coordinate with Sales team to facilitate partner selection & shape the most appropriate (co)delivery model for each opportunity. 
• Maintain accurate records in CRM and partnership management tools. 

Qualifications & Skills 

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred). 
• 10+ years of experience in partner management, alliances, or business development in SaaS or enterprise technology within APAC. 
• Strong understanding of CXM, social media, and digital transformation trends in APJI markets. 
• Proven track record of driving revenue through partnerships in a regional capacity. 
• Excellent communication, negotiation, and relationship-building skills across diverse cultures. 
• Ability to work in a fast-paced, global environment and manage multiple priorities. 
• Fluency in English; additional APJI languages are a plus.

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: 

• Lead a new category of enterprise software that we call Unified-CXM. 

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. 

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. 

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. 

To learn more about employee benefits by region, click here. 

To learn more about all-things-Sprinklr, visit our candidate resource hub here. 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. 

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. 

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