Services Marketing Strategist

Posted 4 Hours Ago
Be an Early Applicant
72114, North Little Rock, AR, USA
In-Office
Entry level
Software
The Role
Own strategy and go-to-market for ATG's Data, Design, and Construction services. Define ideal customers and target segments, build annual and quarterly initiatives, set KPIs, recommend new services, and equip sales with collateral, presentations, and case studies to drive services revenue through digital and in-person channels.
Summary Generated by Built In

SERVICES MARKETING STRATEGIST

NOW HIRING for our next GeT Aboard Class!

Kick off your career at ATG with a week designed to inspire, connect, and set you up for success. GeT Aboard is our signature onboarding experience - an energizing in-person summit at our North Little Rock corporate headquarters where you’ll meet the team, dive into our culture, and gain the tools to thrive. Attendance is required - but we think you’ll agree it feels more like a launch party than training.

Who We Are

ATG (Applied Technology Group) is the premier technology business partner for the Architectural, Engineering, and Construction (AEC) industry in North America. ATG strives to build strong relationships within the professional design community by offering complete software and hardware solutions, supported by a team of experienced technical specialists. With their deep industry knowledge, ATG delivers tailored services that meet the unique needs of AEC professionals, ensuring seamless integration and support across their technology platforms.

JOB SUMMARY:

The Services Marketing Strategist will lead the charge on the strategy around marketing our data, design, and construction services divisions of ATG. This role will work closely with our Engagement Team and our Services departments to develop and execute a strategy to bring in more services business to the company. They are committed to finding creative ways to identify customers needing our services, digitally and through in person networking, utilize tools to find those customers, as well as developing and executing marketing campaigns to attract those customers.  

RESPONSIBILITIES:

  • Develop and own the strategic vision for ATG's Data, Design, & Construction business.
  • Define the Ideal Customer Profile (ICP) for construction clients and continually refine target markets.
  • Identify high-value market segments, verticals, and emerging opportunities within the construction industry.
  • Build annual and quarterly strategic initiatives that support company growth objectives.
  • Evaluate market trends, competitive landscape, and customer needs to recommend new service offerings and solutions.
  • Establish measurable KPIs and success metrics for services marketing initiatives.
  • Equip the sales team with presentations, collateral, case studies, and talking points.

QUALIFICATIONS:


  • A strategic thinker
  • Strong organizational skills
  • Excellent communication skills when working with multiple teams
  • Must be self-motivated, detail oriented and have a genuine passion to WIN.
  • Ability to work collaboratively with other team members to achieve department goals and hit deadlines.
  • Must be able to work in a fast-paced environment with occasional interruptions. Able to be at desk, phone and computer for long periods of time preparing, sending and receiving emails.
  • Strong problem-solving, organizational and phone skills, customer service, and written/oral communication skills required.

BENEFITS:

  • Competitive Base Salary
  • Health, Dental and Vision Benefits
  • Short-Term and Long-Term Disability
  • Wellness Programs
  • Professional Development Reimbursement
  • 3 weeks of PTO each year, paid holidays, and your birthday off
  • 2 paid volunteer days each year
  • 401k match up to 4% after 90 days of employment
  • Great culture with frequent in-person events and gatherings

At ATG, we believe that diversity drives innovation and strengthens our ability to meet the needs of the Architectural, Engineering, and Construction industry. We are committed to fostering an inclusive workplace where individuals of all backgrounds, experiences, and perspectives are valued and respected. We actively seek to create a team that reflects the diverse world we serve, and we encourage applicants from all walks of life to apply. Together, we strive to build an environment where everyone can thrive and contribute to our shared success.

ATG is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex (including gender identity and sexual orientation), national origin, age, disability, genetic information, or any other protected status under applicable laws. We’re committed to creating an inclusive workplace where all backgrounds and perspectives are valued.

This full-time role requires a minimum of 40 hours per week, with additional hours as needed to meet deadlines. Candidates must be able to sit or stand for extended periods, travel between office locations (including those with stairs), and lift up to 30 pounds. Strong verbal and written English communication skills, along with adequate visual and auditory abilities (with or without aids), are essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Applicants must be authorized to work in the U.S. without company sponsorship.

Skills Required

  • Develop and own strategic vision for services marketing
  • Define and refine Ideal Customer Profile (ICP) and target markets
  • Identify market segments, verticals, and emerging opportunities in construction
  • Build annual and quarterly strategic initiatives aligned to growth objectives
  • Evaluate market trends, competitive landscape, and customer needs
  • Establish measurable KPIs and success metrics for marketing initiatives
  • Create sales enablement materials: presentations, collateral, case studies, talking points
  • Strategic thinker with strong organizational skills
  • Excellent written and verbal communication and phone skills
  • Self-motivated, detail oriented, collaborative, able to meet deadlines in fast-paced environment
  • Ability to sit or stand for extended periods and perform desk/phone/computer work
  • Ability to travel between office locations and attend required in-person onboarding (GeT Aboard)
  • Ability to lift up to 30 pounds
  • Authorized to work in the U.S. without company sponsorship
  • Adequate visual and auditory abilities; English fluency
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The Company
HQ: North Little Rock, AR
288 Employees
Year Founded: 2002

What We Do

If you were to mix the staff of an AEC+ firm, with the benefits of top-tier software reselling partnerships, and then add in industry-specific hardware solutions... you'd get ATG! A full-service partner for the AEC+ space that is ready to help you reach your goals. We’ve been in your shoes and are ready to lace up for the long run to help grow your business, land you bigger projects, and take your processes to the next level of accuracy and efficiency. With a listen-first approach, we tailor solutions to clients specific needs. Nothing more, nothing less.

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