Service Designer, Digital Customer Journey

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Hiring Remotely in Milwaukee, WI, USA
Remote or Hybrid
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
We're putting AI to work for people.
The Role
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Digital Customer Journeys Experience Architect will lead and evolve enterprise customer experience initiatives. In this role, you will be at the epicenter of transforming the end-to-end ServiceNow customer experience. You will be responsible for designing and maintaining service blueprints that map the full customer journey, shaping customer success offerings through human-centered service design, and facilitating conversations that align teams around the needs and expectations of our customers.
To be successful in this role, you will blend systems thinking with a passion for impactful design and thrive in a highly collaborative environment.
What you get to do in this role:
  • Build and Maintain Service Blueprints
    • Partner with cross-functional teams, develop, document, and maintain service blueprints that visualize customer touchpoints, frontstage and backstage processes, and support systems across the customer lifecycle.
    • Collaborate with strategy, product management, engineering, and business stakeholders to translate the blueprint into activation strategies and plans that span digital and human touchpoints across the end-to-end ServiceNow customer experience.
  • Create Storyboards and Experience Visualizations
    • Translate insights and hypothesis into low- to high-fidelity concepts to be utilized for validating experiences via qualitative research sessions
    • Create low-fidelity prototypes or mock user flows to bring complex service ideas to life for feedback and iteration
  • Service Design for Customer Success
    • Lead the design of differentiated success experiences for ServiceNow Customers and Teams by intentionally designing the service aspect of our Customer Success offering
    • Partner with stakeholders in Customer Success, Product, Marketing, to enhance global delivery approaches to meet customer needs and business goals
  • Stakeholder Engagement
    • Plan and lead design thinking and service design workshops with internal stakeholders to uncover pain points, map journeys, and ideate improvements.
    • Support socialization, organizational change, and enablement initiatives catalyzed by the customer experience transformation via business forums for communication
  • CX Governance & Standards
    • Contribute to the development of frameworks, templates, and standards that support consistent and scalable customer experience practices.

Qualifications
To be successful in this role you have:
  • 5+ years of experience in UX architecture, service design, customer experience, or a related field
  • Deep understanding of user experience and service design principles and systems thinking, information architecture and visual communication
  • Demonstrable experience and a representative portfolio of creating and managing service blueprints and journey maps
  • Executive presence and the ability to tell inspiring and compelling stories to diverse audiences, trustworthy in delivering on your commitments
  • Confident leading through influence, with innate ability to meet stakeholders where they are and bring them along through changes and product evolution
  • The ability to recommend trade-off decisions between possible, desirable, and viable, which requires a good sense of what is technically feasible
  • Proficient in tools such as Miro, Figma, Lucidchart, Adobe XD, or equivalent
  • Bachelor's or Master's degree in UX Design, Service Design, HCI, or related field (or equivalent experience)

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

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The Company
HQ: Santa Clara, CA
29,000 Employees
Year Founded: 2004

What We Do

As the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C," as we like to call it). With more than 8,400+ customers, we serve approximately 90% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™. Explore your future career with us, visit www.careers.servicenow.com From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company, you can grow your career faster.

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ServiceNow Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At ServiceNow, we lead with flexibility and trust. For some, home is the primary workplace. For those who come into a ServiceNow workplace, you are empowered to make team-guided and individual-led decisions on how and when you use the workplace.

Typical time on-site: Flexible
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