SERM / Reputation Manager

Reposted 15 Days Ago
Be an Early Applicant
4 Locations
Remote
Mid level
AdTech • Digital Media • News + Entertainment • Software
The Role
Develop and execute SERM strategy, counteract brand impersonation, coordinate with partners, analyze SERPs, and manage vendor database.
Summary Generated by Built In
Requirements🧭 What makes you a great match:
  • 3+ years in SEO, SERM, or brand protection within the iGaming industry;
  • Solid understanding of search engine algorithms, black hat tactics, and suppression techniques;
  • Strong existing network of SEO/SERM vendors (ideally tested within iGaming verticals);
  • Proficiency in SEO tools (Ahrefs, SEMrush, Serpstat, Google Search Console, etc.);
  • Excellent coordination, communication, and vendor management skills;
  • Analytical thinking, proactive problem-solving, and resilience under pressure.
📋 Your daily adventures:
  • Develop and execute our SERM (Search Engine Reputation Management) strategy to ensure positive brand visibility across search engines;
  • Detect and counteract brand impersonation, scam sites, clone domains, or misleading SERP results;
  • Coordinate and manage external SEO/SERM partners working across all company products;
  • Monitor branded queries to suppress negative or unauthorized content using technical SEO, link building, and other tactics;
  • Collaborate with marketing, legal, and product teams on brand safety initiatives;
  • Conduct regular SERP audits, competitor analysis, and reporting on brand-related traffic risks;
  • Actively manage and grow our vendor database — selecting only those with proven iGaming experience.

Benefits

💸 Flexible payment options: choose the method that works best for you.

🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup.

🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care.

📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us.

🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more.

🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage.

💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.

🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.

Top Skills

Ahrefs
Google Search Console
Semrush
Serpstat
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The Company
31 Employees
Year Founded: 2020

What We Do

We’re Gypsy — a digital entertainment collective that transforms work into an expedition. For five years, we’ve been charting new territories and creating our path instead of following others.

We are a team of 100+ free-spirited professionals thriving in a remote-first environment, where you can work from anywhere and turn every project into an adventure.

At Gypsy, we strip away the corporate fluff to create a place where you can truly make your mark. Our culture is about how we put our principles into action every day.
We're human-powered – placing people at the heart of everything we do, because that's how we thrive together.
We believe in clear connections – speaking honestly, sharing openly, and building trust that fuels real progress.
We stay in growth motion – taking risks, adapting quickly, and turning challenges into stepping stones.
And we're always exploring – pushing boundaries with genuine curiosity to discover what's next.

This isn't just who we want to be — it's who we are. Modern wanderers connect cultures through play, make important decisions, and celebrate our shared journey along the way.

Team up and roam with us.

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