SEO & Traffic Generation Specialist

Sorry, this job was removed at 10:22 a.m. (CST) on Thursday, Oct 09, 2025
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Milano
In-Office
Gaming • News + Entertainment
The Role
About us:  

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

What you’ll do: 

  • You will join the team of ​​ SEO & Traffic conversion ​​ and in particular in the business / management ​​​Online Gaming  reporting directly to ​SEO Manager

  • You will have the opportunity to be involved ​in working alongside the SEO Manager and support her in all ongoing activities between the various Sisal teams involved (UX / UI, Design, Content, Product, Marketing, IT, Systems, Legal) and partner Agencies. You will take care of drafting requisition documents, keeping the progress of activities, verifying releases, reporting any problems to the various reference IT teams, making presentations. You will participate in the alignment and project meetings with the various cross-functional teams, will check all the reports connected to the projects as well as keep up to date on the various algorithm releases that impact searches on Google and the APP Stores and propose any strategy changes. You will analyze competitors to constantly monitor the situation of our market on search engines,  will monitor the trend of search volumes for the kw of the reference market.

Who you are: 

  • You have at least ​3 years of experience in SEO agencies and / or companies in the same role; 

  • You have excellent knowledge of ​SEO / ASO dynamics and web marketing strategies, knowledge of web ranking algorithms and their evolution, knowledge of UX and mobile, knowledge of the main SEO diagnostic tools and web analytics, knowledge of SEO copywriting techniques​; 

  • You are proficient in English and Italian, both spoken and written; 

  • You are  a team player, with listening skills. Good ability to work in stressful situations. Curiosity and spirit of initiative ​; 

  • You know how to handle SEO Content PED and SEO Offsite activities​. 

Preferrably, you also have: 

  • Previous experience in ​ASO activities​; 

  • Basic knowledge of  HTML and Java Script​ 

Why choose us: 

  • ​​Temporary contract​ 12 months; 

  • ​​Hybrid work​;

  • An inclusive place to work;

  • Company-Owned Devices: laptop and business mobile phone; 

  • Meal Allowance; 

  • Supplemental Health Insurance.

Choose us also for:

  • An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion;

  • Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches; 

  • Learning and Development: access a platform full of training courses, join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth;

  • Parental Leave Packages: additional support for you, children and financial aid for mothers; 

  • Volunteering during your working hours. 

Much more about us:

  • Have a look at our amazing blog Inside. Hear directly from our employees at the following link: Inside

  • Reviews and comments from our Glassdoor and Indeed pages. Put yours!

Equal Opportunity  

Flutter is an Equal Opportunity Employer. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression. 

 

Location: Milan, via Ugo Bassi, 6

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The Company
HQ: Milan, Lombardy
2,858 Employees

What We Do

Sisal, the first Italian company granted a state concession for gaming, was founded in 1945 thanks to the vision and intuition of three sport journalists.

Over 75 years, we have fostered a relationship of trust and credibility with stakeholders, promoting gaming design and management with an approach based on expertise, transparency and safety, guaranteeing full compliance with regulation standards.

Our development is structured around three strategic guidelines: Innovation, Internationalisation and Responsibility.

Innovation means developing skills, technologies and processes - all key factors for digital transformation. This focus on innovation has also inspired us to strengthen corporate functions that deal with technological development and online business, with a large-scale program to recruit new talent.

The internationalisation process launched in 2018 has led us to countries with great potential, including Turkey, Morocco, Spain, and continues with the selection new markets where our business can expand.

Sisal has made a real commitment to promoting a sustainable business model: protecting players through a Sustainable Gaming program certified to the highest international standards, valuing our people by supporting their professional development and implementing initiatives to improve the work-life balance, and supporting the community to generate shared value for all.

Responsible gaming is in our DNA and it holds the key to our future.

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