As a Search Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.
You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.
- Own the development, execution, and optimization of holistic SEO strategies
- Harness the power of search data to understand user intent, create targeted content strategies, and uncover business opportunities
- Conduct SEO audits and competitive analyses
- Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
- Optimize across multiple social and search channels to maximize brand and content visibility
- Align paid and organic search strategies, optimizing for cost-efficiency and driving strategic integration
- Perform comprehensive keyword research and initiate on-page/off-page optimizations to improve brand visibility
- Make copy and content recommendations based on search insights
- Identify and implement technical optimizations related to crawlability, indexability, structured markup, accessibility, site speed improvements, linking, and more
- Communicate SEO concepts to clients in a concise, relevant, and easy-to-understand manner
- Define success metrics and translate SEO results to business objectives
- Track and report on SEO performance
- Communicate with SEO team and management on project developments, timelines, and results
- Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients in AI-powered search, automation, visual search, voice search, social search, and more
- 3+ years of hands-on SEO experience
- Excellent written and verbal communication skills
- Strong content strategy skills, ideally with experience in data-driven content creation, blog strategy, social/search editorial calendars, etc.
- Strong presentation skills leveraging data storytelling/visualization, including tailoring messages to different audiences, communicating complex topics simply, and delivering actionable insights
- Strong data analysis skills, and proficiency with analytics tools like Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, etc.
- Proven experience using data to identify insights, make recommendations, and inform the development of strategies and projects
- Strong understanding of recent search algorithm updates, search ranking factors, industry best practices, and technical SEO
- Ability to improve search rankings and drive increased search traffic and visibility
- Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
- Systematic process for identifying SEO opportunities and issues, defining solutions, and executing action plans
- Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
- Passion for staying current in a rapidly evolving digital environment
- Experience managing paid search, PPC, or SEM campaigns ideal, but not required
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Enterprise-wide employee discounts
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Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
