We are seeking a SEO Strategist to join our Growth Marketing team. This role is pivotal in driving the acquisition of new healthcare practitioners across the French market, leveraging the SEO channel as a cornerstone of our growth strategy. The ideal candidate will not only possess deep technical expertise but will also be a strategic thinker who can translate SEO insights into actionable growth initiatives.
Key Responsibilities:
- Strategic SEO Leadership: Develop and execute a robust SEO strategy that serves as a key driver of growth, directly contributing to the acquisition of new healthcare practitioners in the French market.
- Vertical Support: Craft dedicated SEO plans tailored to various verticals, (including medics, pharmacists, physiotherapists and more), ensuring a targeted approach to each segment, that generate leads (SQL & MQL)
- Global/Local Collaboration: Partner with the Global product & website teams to integrate technical SEO best practices and innovations, while aligning with broader business goals.
- Collaborative Growth Initiatives: Work closely with Product Marketing Managers per vertical to identify strategic topics and opportunities, ensuring our content strategy effectively supports growth objectives.
- Content Management: Collaborate with internal content teams and external agencies to produce high-quality content that aligns with our SEO strategy and brand objectives, driving engagement and conversion.
- Performance Analysis: Utilize advanced analytics tools to track and analyze SEO performance, providing insights and recommendations to optimize traffic, rankings, and conversion metrics.
- Market Insight and Adaptation: Stay informed about industry trends, algorithm updates, and emerging technologies to continuously refine our SEO strategy and maintain a competitive edge.
- Over 5 years of proven experience in SEO, with a strong preference for experience in the B2B industry.
- Demonstrated ability to drive growth through SEO strategies in competitive markets.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc.
- Experience in managing content creation with agencies/partners or internal teams
- Strong collaboration skills with cross-functional teams.
- Strong analytical skills and a strategic, data-driven mindset.
- Excellent communication and project management skills.
- Ability to work independently and as part of a team.
- Free health insurance for you and your children
- Parent Care Program: receive one additional month of leave on top of the legal parental leave
- Free mental health and coaching services through our partner Moka.care
- For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
- Work from EU countries and the UK for up to 10 days per year, thanks to our flexibility days policy
- Work Council subsidy to refund part of sport club membership or creative class
- Up to 14 days of RTT
- A subsidy from the work council to refund part of the membership to a sport club or a creative class
- Lunch voucher with Swile card
- Reimbursement of public transportation
- Relocation support for international mobilities
- 45’ interview with the Talent Partner
- 60’ interview with the Hiring Manager, Head of Growth
- Case study
- 30’ interview with our VP Growth and Strategy
- At least one reference check
- Permanent position
- Full Time
- Workplace: Levallois
- Remuneration : fix + bonus on objectives (according to your profile)
At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.
The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.
To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.
Join us in building the healthcare we all dream of!
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Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.
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What We Do
Since Doctolib's creation in 2013, we have had one purpose: strive for a healthier world. 1. We aim to improve the daily lives of care teams by providing them with a new generation of technologies and services. 2. We aim to improve health for all, by offering a fast and frictionless journey for all care episodes, creating new ways for people to receive care and empowering them to become actors of their health. At Doctolib, we are honored to work in the healthcare field and we believe that innovation in healthcare should be handled differently. We apply 4 guiding principles in everything we do: 1. We create helpful solutions for care teams and people. 2. We serve everyone equally and create well-designed and accessible technologies. 3. We team up with our users to strive for a healthier world and act as one team. 4. We protect our users' privacy. It’s their health, their data. To achieve our purpose, we are assembling a team dedicated to improving healthcare, with a human-centric approach and an entrepreneurial mindset. www.doctolib.com
