Picnic is looking for an SEO Specialist who's passionate about optimizing websites for better search performance, understands the complexity of technical SEO, and has the drive to implement impactful changes. If you enjoy working in an international team and are excited to grow the Picnic website to our main customer acquisition channel, we’d love to hear from you!
Tricks of the trade- Launch SEO strategies: Create and execute SEO strategies tailored to increase organic traffic and improve search engine rankings.
- SEO research: Conduct in-depth keyword research to identify opportunities and ensure content is optimized for search intent and relevance.
- Technical SEO optimization: Analyze and enhance the technical aspects of our website, including site architecture, crawlability, indexability, and page speed.
- Close collaboration: Work closely with web developers and UX/UI designers to implement technical SEO changes and ensure website best practices are followed.
- Content optimization: Collaborate with the content team to optimize & implement content for search engines while maintaining brand tone and user engagement.
- Performance monitoring: Utilize SEO tools to monitor performance, track keyword rankings, analyze backlinks, and identify improvement areas.
- Reporting: Provide regular reports on organic search performance and recommend strategies for improvement.
- MSc. degree in Marketing, Business Administration, Analytics or similar
- 1-2 years of experience as SEO Specialist in an international environment
- Deep understanding of technical SEO, including site architecture, crawl management, structured data, and mobile-first indexing
- Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush and Screaming Frog
- Ability to make and implement technical changes directly on websites (experience with Content Management Systems)
- Fluent in Dutch and English, fluency in French or German is a big plus
- Strong analytical skills with the ability to interpret complex data, identify trends, and apply them to SEO strategies
- Excellent communication and teamwork skills to collaborate effectively with cross-functional teams, including developers, designers, and content creators
- Self-motivated with a keen eye for detail and a passion for improving website performance and user experience
Picnic Perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🏠 Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Skills Required
- MSc. degree in Marketing, Business Administration, Analytics or similar
- 1-2 years of experience as SEO Specialist in an international environment
- Deep understanding of technical SEO
- Hands-on experience with SEO tools
- Ability to make and implement technical changes directly on websites
- Fluent in Dutch and English
- Strong analytical skills
- Excellent communication and teamwork skills
- Self-motivated with attention to detail
What We Do
At Picnic, we’re revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It’s why our customer base is growing rapidly across the Netherlands, Germany, and France. One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot! We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn’ sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers. As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you’re into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that! Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you’re looking for an opportunity to make a real difference, get in touch—we’d love to hear from you.
