The Role
An SEO Specialist responsible for keyword research, on-page optimization, technical SEO, link building, performance monitoring, and collaboration with content and development teams.
Summary Generated by Built In
- Keyword Research & Strategy: Identify high-impact keywords, analyze search intent, and develop strategies to target specific, relevant queries.
- On-Page SEO: Optimize website content, including meta descriptions, title tags, and headings, to maximize search visibility.
- Technical SEO: Identify and resolve crawl ability, indexing, and site speed issues to improve technical performance.
- Off-Page SEO & Link Building: Develop strategies to build quality backlinks to boost domain authority.
- Performance Monitoring & Reporting: Track key metrics using tools like Google Analytics and Google Search Console to measure ROI and adjust strategies.
- Collaboration: Work with content creators and developers to ensure SEO best practices are incorporated into content and website structure.
Requirements
- Analytical Skills: Ability to analyze data and draw actionable insights.
- Technical Knowledge: Understanding of HTML, CSS, and website architecture.
- SEO Tools Experience: Proficiency with tools like SEMrush, Ahrefs, or Moz.
- Communication: Strong ability to report findings and collaborate with teams.
- Experience: Proven experience in SEO, usually a bachelor's degree in marketing or a related field.
Skills Required
- Proven experience in SEO
- Understanding of HTML, CSS, and website architecture
- Proficiency with tools like SEMrush, Ahrefs, or Moz
- Ability to analyze data and draw actionable insights
- Strong ability to report findings and collaborate with teams
- Usually a bachelor's degree in marketing or a related field
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The Company
What We Do
Purex Health Care is an Egyptian pharmaceutical and cosmeceutical company dedicated to enhancing health outcomes and improving the quality of life.
