Develop and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
Optimize company websites for medical, dermatology, and cosmeceutical products to enhance visibility and usability.
Conduct technical SEO audits and recommend improvements for website performance, speed, and structure.
Monitor and resolve broken links, crawl errors, and indexing issues.
Perform keyword research aligned with brand strategy, product portfolio, and customer search behavior.
Optimize existing content and identify opportunities for new SEO-driven content.
Write and optimize meta titles, meta descriptions, headers, and website copy.
Create SEO-optimized blog articles in both Arabic and English related to skincare, dermatology, and pharmaceutical products.
Collaborate with the marketing team to develop SEO-focused content strategies including blogs, landing pages, and product pages.
Support social media campaigns with SEO-friendly content and keyword integration.
Assist in developing educational medical content and product awareness materials.
Plan, execute, and optimize Google Ads and PPC campaigns to drive targeted traffic and conversions.
Monitor campaign performance and adjust strategies to maximize ROI and cost efficiency.
Use tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs to monitor performance.
Track key SEO KPIs such as rankings, traffic, conversion rates, and domain authority.
Prepare monthly reports and insights for marketing management.
Administer XML sitemaps, webmaster tools, and technical SEO configurations.
Monitor search performance across major search engines and digital platforms.
Provide data-driven insights and recommendations to improve digital marketing results.
Requirements
- Strong understanding of Search Engine Optimization (SEO) process and Search Engine Marketing (SEM).
- At least 4 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
- At least 5 years working experience in Digital Marketing.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
- Experience working with popular keyword tools (GoogleAdword, WordTracker, Keyword Discovery, etc).
- Professional user of Google analytics and MOZ and other programs related to SEO and Adwords and PPC.
- Experience working with CMS and building/administering content in CMS environments.
- Knowledge of HTML/CSS and website administrations.
- Proficiency in English.
Skills Required
- At least 4 years of experience in Search Engine Marketing (SEM)
- At least 5 years working experience in Digital Marketing
- Experience with website analysis using analytics tools
- Experience working with popular keyword tools
- Professional user of Google Analytics and MOZ
- Experience working with CMS
- Knowledge of HTML/CSS
- Proficiency in English
What We Do
Purex Health Care is an Egyptian pharmaceutical and cosmeceutical company dedicated to enhancing health outcomes and improving the quality of life.
