What you’ll do
As an SEO Specialist, you will be responsible for optimizing the organic traffic performance of the Sports Experts, Atmosphere, and Trio Hockey websites. You will conduct in-depth SEO audits to identify improvement opportunities and provide actionable recommendations.
You will also play a key role in executing the SEO development plan, ensuring proper follow-up and implementation of initiatives. In collaboration with internal teams, you will share your expertise with the eCommerce content team and the Web integration team to promote the adoption of best practices in both technical and content-related SEO.
Develop and implement effective SEO strategies to improve organic search rankings.
Design AEO/GEO strategies: explore and apply best practices for Answer Engine Optimization and Generative Engine Optimization across various platforms.
Conduct comprehensive SEO audits and recommend technical and content improvements.
Analyze website performance using tools such as Google Analytics, Google Search Console, SimilarWeb, Ahrefs, etc.
Perform in-depth keyword research to identify content opportunities and optimize existing pages.
Collaborate with web development and content teams to ensure the implementation of SEO best practices.
Monitor and analyze market trends and search engine algorithm updates.
Produce regular SEO performance reports and provide strategic recommendations.
Conduct competitive analysis to stay up to date with industry best practices.
Oversee URL management to ensure compliance with SEO best practices, including planning and implementing redirection strategies.
Enhance the SEO strategy and develop a clear action timeline for implementation.
What you bring
Minimum of 2 to 3 years of professional experience.
Bachelor's or Master's degree in Technology, Business Intelligence, or eCommerce.
Solid understanding of SEO best practices, both technical and content related.
Comfortable working with a CMS.
Strong knowledge of Google Analytics suite, Data Studio, Google Search Console, Google Merchant Center, etc.
Autonomous, well-organized, with strong prioritization skills. Ability to work under pressure and meet deadlines.
Positive attitude, strong communication skills, and a collaborative team spirit.
High attention to détails.
#LI-MM2
About Us
Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Top Skills
What We Do
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.
