About MasterControl:
MasterControl Inc. is a leading provider of cloud-based quality and compliance software for life sciences and other regulated industries. Our mission is the same as that of our customers to bring life-changing products to more people sooner. The MasterControl Platform helps organizations digitize, automate and connect quality and compliance processes across the regulated product development life cycle. Over 1,000 companies worldwide rely on MasterControl solutions to achieve new levels of operational excellence across product development, clinical trials, regulatory affairs, quality management, supply chain, manufacturing and postmarket surveillance. For more information, visit www.mastercontrol.com.
Overview:
We are seeking a knowledgeable and strategic SEO Specialist to join our marketing team. The SEO Specialist will be responsible for developing and executing strategies and tactics to enhance our online presence, increase organic traffic, and improve search engine rankings. This role requires a deep understanding of search engine algorithms and best practices, as well as the ability to analyze data and trends to drive results.
This role also requires a vested interest and curiosity into how AI is impacting the SEO landscape. The SEO Specialist will be responsible for keeping up with AI trends, regularly reviewing and testing LLM summaries, crafting AI specific prompts, and evaluating outputs.
They will work in tight alignment with the demand generation, digital experience, product marketing, and brand teams to support lead generation and pipeline goals. They’ll collaborate across areas like creative campaign development, website conversion rate optimization, and building alignment with paid marketing programs.
Responsibilities:
- Develop, lead and implement SEO strategies to improve website visibility and rankings on search engines, including AI overviews.
- Conduct keyword research and analysis to drive targeted traffic to our website, with a focus on high-value keywords and target entities that directly contribute to sales.
- Optimize website content, meta data, schema, and structure to ensure compliance with SEO best practices.
- Collaborate with content creators, demand generation, and digital marketing teams to produce high-quality, SEO-friendly content.
- Serve as a subject matter expert on the latest SEO trends, algorithm updates, and overall best practices to maintain a competitive edge, proactively identify and implement innovative strategies.
- Monitor and analyze website performance metrics using tools like Google Analytics, Search Console, and Clarity heatmaps.
- Provide regular reporting and insights to stakeholders on the performance of the SEO channel, including key metrics, trends, and opportunities for optimization.
- Understanding and aligning SEO strategy with overall business objectives and GTM initiatives.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of SEO experience in B2B SaaS
- Strong understanding of search engine algorithms and ranking methods.
- Strong understanding and interest in the evolving AI landscape.
- Strong technical SEO skills, including website architecture, crawlability, indexability, and site speed optimization.
- Familiarity with SEO tools such as SEMrush, Moz, Google Analytics, and similar.
- Familiarity with web development and HTML, CSS, and Javascript is a plus.
- Analytical mindset with the ability to interpret data, analyze results, and derive actionable insights to optimize campaign performance.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate and influence cross-functional teams.
- Creative thinking with a passion for innovation and experimentation, and a commitment to staying ahead of industry trends and best practices.
Why Work Here?
#WhyWorkAnywhereElse?
MasterControl is a place where Exceptional Teams come together to do their best work. In fact, hiring Exceptional Teams is a core value of ours. MasterControl employees are surrounded by intelligent, motivated, and collaborative individuals. We like to call it #TheBestTeamOnThePlanet.
We work hard to develop and challenge our employees' skillsets, recognize their contributions, encourage professional development, and offer a one-of-a-kind culture. This is why we say #WhyWorkAnywhereElse?
MasterControl could be your next (and last) career move!
Here are some of the benefits MasterControl employees enjoy:
- Competitive compensation
- 100% medical premium coverage (yes, you read that right!)
- 401(k) plan with company match
- Generous PTO packages that increase with tenure
- Schedule flexibility
- Fitness clubs (you get paid to have fun and be active!)
- Company parties and employee recognition programs
- Wellness programs (free Fitbit, gym membership and athletic shoe reimbursements, etc.)
- Onsite physician and massage therapist
- Innovation center and gaming rooms at the office
- Dental/vision plans
- Employer paid life insurance policy
- Much, much more!
Applicants must be currently authorized to work in the United States on a full-time basis.
The US base salary range for this full-time position is $70,000.00 - $80,000.00 + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
MasterControl is an Equal Opportunity Employer. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact [email protected] or call (801) 942-4000 and ask to speak with a member of Human Resources.
Equal Opportunity Employer, including disability and protected veteran status
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What We Do
In short, we help bring life-changing innovations to more people, sooner. How we do it is a longer story. It starts with our cloud-based Product Lifecycle Excellence platform. More than 1000 of the world’s most innovative and highly regulated companies use it to improve quality and stay in compliance at every step of their product journey – from concept to commercialization. We have more than 500 employees who come to work every single day with a singular focus: to help our customers improve quality. We do it in many ways. And we can do it for you. We’ll help you build quality into your product design processes. You’ll get a streamlined system to track clinical trials, organize the data, and submit results for approval by regulatory agencies around the world. You can digitize, automate and accelerate quality processes to build a culture of quality throughout your organization. Increase visibility and ensure compliance throughout your supply chain. And help your manufacturing teams eliminate the tradeoffs between line performance and product quality. Once your product is out in the market we give you the ability to manage in-market complaints and close the quality loop. In other words, we help you make quality a priority throughout your company. And that’s important. Because when you’re trying to impact people’s lives, quality changes everything.
