Gambling.com Group (Nasdaq: GAMB) is looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused site Casinos.com, BonusFinder.com and UK-centric Freebets.com. In the U.S., the company operates state-specific websites such as NewYorkBets.com, BetCarolina.com, BetArizona and popular consumer facing subscription brands such as OddsJam and RotoWire. Additionally, Gambling.com Group provides B2B services through OpticOdds, further solidifying its position in the industry.
As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. Gambling.com Group embraces a majority remote-first hybrid work model, offering employees the flexibility to work remotely while being part of a global team. For some roles, in-office presence is required for operational reasons, ensuring seamless collaboration and effectiveness where needed. With flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica, we operate on a "think local, act global" mindset. Gambling.com Group is on the lookout for innovative, solution-driven, and fast-paced thinkers to join our growing team.
Are you ready to take the next step in your career?
Responsibilities
- Analyze and execute search engine optimization campaigns for the Gambling.com Group in relevant iGaming markets, with particular focus on North American Casino and Sports.
- Utilize tools such as Google Analytics and Google Search Console to track website performance and derive actionable insights. Prepare detailed SEO reports as required.
- Editing & publishing externally and internally commissioned content in a timely fashion to maximize commercial goals and company strategies.
- Using a combination of SEO tools and competitor research to create briefs containing relevant key words, headings etc.
- Optimize copy and data within content created using knowledge of SEO and internal company SEO teams, persuasion, or branding, depending on the occasion.
- Use various SEO tools (eg SurferSEO, AHrefs, SEMrush) to ensure all content is optimised in line with content strategy. This applies to both new content and updates to existing content.
- Work on improving the website's internal linking structure to enhance user experience and crawlability.
- Recommend changes to website architecture, content, and other factors to improve SEO positions for target keywords.
- Benchmark SEO performance against key competitors and devise strategies to outperform them. Analysing the SEO landscape and where our biggest content opportunities exist.
- Liaising with freelancers and inhouse writers to ensure continued commission of high-quality original content.
- Stay updated with the latest developments in the SEO space and share knowledge with the team, fostering a culture of continuous learning and development within the team. Track and report SEO progress and fluctuations to management as required.
- Work between various teams to ensure tone of voice and brand standards are met.
- Continually suggest new and exciting ways to engage and form relationships through development of content, freelancer management and internal practices and be part of communal voice for strategic planning and ideation with larger content and SEO team.
- On occasion, based on business requirements, writing some content may be required. This can be a short commercial news piece, tips, a section on an existing page or something similar. This is done when assigning to a freelancer would take longer than completing the writing inhouse.
- Assist in the development of training materials and resources that can help scaling company’s best practices and onboard new employees more effectively in the future.
Perks & Benefits
- Employee Stock Purchase Program
- Comprehensive private Healthcare Insurance
- Flexible work environment with the option for remote work
- Lifestyle Allowance/Lifestyle Spending Account
- Hardware and software
- Regular company events, including seasonal parties and sports & social outings.
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
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What We Do
Gambling.com Group is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group has a workforce of more than 300 and operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites, including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. Gambling.com Group is publicly traded on the Nasdaq Global Market under the ticker GAMB.
