- Analysis: Conduct market, competitive, and keyword research and perform on-page, off-page, and technical SEO audits.
- Strategy: Develop an initial strategic SEO plan, including KPI development and baseline setting; Collaborate across marketing team to identify key performance indicators (KPIs), including but not limited to organic rankings, users, and sessions, leads, MQLs, SQLs.
- Ongoing Strategy Execution and Adaptation: Continuously analyze new data and monitor competitor movements. Implement necessary changes to meet KPIs, including, keyword research and collaboration with internal content strategy team, optimization of existing page content and metadata, enhancement of internal linking and page tiering, technical SEO improvements (e.g., Schema Markup), Core web vitals remediation, and offsite promotion and backlink strategies.
- Reporting and Communication: Develop and deliver biweekly reports and host status call updates, including keyword and competitive ranking report, Google Analytics 4 reports for organize SEO traffic metrics, website performance report, content performance report, detailed conversion reports (e.g., content downloads, meeting requests, page advancement, etc.), custom reports in GA4, ContentSquare, SEMRush and/or Brightedge.
- Implementation and Collaboration: Work with marketing teams to make website updates and implement SEO best practices; partner with performance media team on comprehensive search practice, suggest improvements for process and productivity optimization.
- Technology Selection: Advise, lead, and complete selection and implementation of SEO software to enable comprehensive and contemporary activation of SEO plan, with support of Digital Marketing organization.
- Trend monitoring: Stay up to date with the latest SEO and digital marketing latest trends and best practices and technological innovations.
- 2-5+ years of experience as Search Engine Marketing Optimization, with proven results across Google, Yahoo and Bing.
- Working knowledge of Wordpress and Google Analytics, and SEO Tools such as Ahrefs, Yoast, and/or SEMRush required.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine optimization.
- Familiarity with A/B testing and multivariate experiments.
- Ability to analyze data and provide evidence-based recommendations.
- Sense of ownership and pride in your performance and its impact on company’s success.
- Critical thinker and problem-solving skills.
- Great interpersonal and collaboration skills.
- Willingness to gain certification in technology, if not already certified (e.g. ContentSquare).
Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.
Commitment to Diversity, Equity, Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email [email protected].
SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you’re contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.
Top Skills
What We Do
As a leading healthcare payments company, we price, explain and pay for care on behalf of payers, providers, and healthcare consumers. Zelis was founded on a belief there is a better way to determine the cost of a healthcare claim, manage payment-related data, and make the payment because more affordable and transparent care is good for all of us. We partner with over 700 payers, 1.5 million providers, and millions of members -- enabling the healthcare industry to pay for care, with care.
Zelis brings adaptive technology, a deeply ingrained service culture, and an integrated pre-payment through payments platform to manage the complete payment process.
