SEO Specialist

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

We are looking for a motivated and organized SEO Specialist to work alongside our Head of SEO and support the execution of SEO/GEO initiatives across multiple consumer-focused products.

This is a hands-on role where the majority of the overall SEO and GEO strategy will be prepared by the Head of SEO, while you will be responsible for executing that strategy across approximately seven different websites. You will collaborate with developers, copywriters, designers, product owners, and other stakeholders to ensure SEO and GEO initiatives are delivered efficiently and to a high standard.

Each product has its own Product Owner and dedicated development team, so strong organizational skills and the ability to manage multiple projects simultaneously are essential. Beyond execution, you'll also have the opportunity to contribute your own ideas, recommendations, and strategic initiatives as you grow within the team.

• Execute SEO initiatives and projects across multiple websites following the overall strategy defined by the Head of SEO.

• Perform keyword research to identify new growth opportunities across various products.

• Prepare SEO implementation tickets and collaborate with developers throughout implementation.

• Monitor implementation progress and ensure SEO recommendations are delivered correctly.

• Support GEO (Generative Engine Optimization) efforts, helping structure content and data so it is more easily surfaced and cited by LLMs.

• Prepare detailed SEO content briefs for copywriters.

• Work closely with copywriters throughout the content creation process.

• Review completed content for SEO quality and accuracy.

• Coordinate with developers to publish SEO-optimized content.

• Perform regular technical SEO audits.

• Identify technical issues affecting organic performance.

• Work with developers to resolve crawlability, indexation, internal linking, metadata, structured data, and other technical SEO issues.

• Monitor website health using industry-standard SEO tools.

• Prepare monthly SEO reports for each website.

• Monitor rankings, organic traffic, indexation, and other key SEO KPIs.

• Track GEO performance where relevant, including brand visibility, mentions, and referral traffic from AI.

• Analyze competitors and identify growth opportunities.

• Work simultaneously across multiple products with separate Product Owners and development teams.

• Prioritize SEO tasks across different websites and projects.

• Communicate effectively with developers, copywriters, designers, and stakeholders.

• Proactively suggest new SEO and GEO opportunities and improvements to existing strategies.

• 2+ years of professional SEO experience.

• Experience managing SEO across multiple websites or products.

• Experience working with developers and content teams.

• Solid understanding of technical SEO, on-page SEO, and content optimization.

• Working knowledge of Generative Engine Optimization (GEO) and how it relates to, and differs from, traditional SEO.

• Strong proficiency with AI tools such as Claude. This is a must-have for the role, used daily to speed up keyword research, content briefs, technical audits, and reporting.

• Strong proficiency with Ahrefs.

• Strong proficiency with Screaming Frog.

• Experience using Google Search Console and Google Analytics.

• Experience conducting keyword research and competitor analysis.

• Excellent organizational and project management skills.

• Ability to manage multiple websites and priorities simultaneously.

• Strong communication and collaboration skills.

• Ability to work independently while taking ownership of assigned projects.

• Detail-oriented with a proactive approach to problem solving.

• Ability to quickly adapt to changing priorities and business needs.

• Passion for learning and staying up to date with SEO industry developments.

• Willingness to contribute new ideas and continuously improve existing processes.

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

After submitting your application, we conduct a thorough review, which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (60 minutes)

• Final Interview (30 minutes)

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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