The Role
Drive qualified B2B leads from UAE and Saudi markets through SEO, AI-search optimization, organic content, technical and local SEO, link building, CRO, and conversion-focused website improvements. Conduct market, keyword, competitor, and search-intent research; manage website and landing pages; build authority; monitor rankings, traffic, AI visibility, enquiries, and qualified leads using analytics and SEO tools. The role requires Mumbai-based availability and substantial hands-on SEO and digital marketing experience.
Summary Generated by Built In
The Role
Requirements
Benefits
The Greater Change is looking for a hands-on SEO Specialist responsible for driving qualified B2B leads from the UAE and Saudi markets for our HR, recruitment and consulting services.
Key Responsibilities- Develop and execute SEO, AIO/AEO/GEO and organic lead-generation strategies.
- Optimise the website for Google Search, AI Overviews, AI Mode and emerging AI search experiences.
- Manage and continuously improve website pages, landing pages, service pages, blogs, CTAs and conversion journeys.
- Conduct keyword, competitor, search-intent and market research for UAE & Saudi Arabia.
- Drive high-intent searches around recruitment, HR, staffing, executive search and HR consulting.
- Manage technical, on-page, off-page and local SEO.
- Build high-quality backlinks, digital authority and relevant online visibility.
- Develop AI-search-friendly, authoritative and conversion-focused content.
- Identify opportunities using AI tools, automation and emerging search technologies.
- Improve website CRO, lead forms, landing pages and conversion rates.
- Track organic traffic, rankings, AI-search visibility, enquiries, conversions and qualified leads.
- Use Google Search Console, Google Analytics, SEMrush, Ahrefs and similar tools.
- Continuously test, analyse and optimise strategies based on qualified lead generation.
Requirements
- 5+ years of hands-on SEO / digital marketing experience.
- Must be based in Mumbai.
- Strong SEO + B2B lead-generation experience.
- Experience managing and optimising business websites.
- Strong understanding of AIO, AEO, GEO and AI-powered search.
- Experience with Recruitment, HR, Staffing, Consulting or Professional Services strongly preferred.
- UAE/GCC SEO and lead-generation experience preferred.
- Strong knowledge of technical SEO, content SEO, local SEO, link building and CRO.
- Proven ability to generate qualified business enquiries, not just website traffic.
Benefits
- ₹40,000–₹50,000/month + incentive per qualified lead generated.
- Salary will be paid monthly from the UAE Office (Tax Free).
Skills Required
- 5+ years of hands-on SEO or digital marketing experience
- Must be based in Mumbai
- Strong SEO and B2B lead-generation experience
- Experience managing and optimizing business websites
- Strong understanding of AIO, AEO, GEO, and AI-powered search
- Strong knowledge of technical SEO, content SEO, local SEO, link building, and CRO
- Proven ability to generate qualified business enquiries
- Experience with recruitment, HR, staffing, consulting, or professional services
- UAE/GCC SEO and lead-generation experience
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The Company
What We Do
The Greater Change is a Dubai-based HR outsourcing firm dedicated to providing comprehensive HR solutions and automation services for small and medium-sized businesses. The company specializes in optimizing business operations through tailored talent search solutions and sustainable HR practices, helping organizations attract the right talent to achieve their unique business goals.
