At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
The SEO Specialist is responsible for partnering with internal teams and external vendors to implement SEO strategies to drive Natural Search traffic to DICK’S Sporting Goods web properties. He/She will work alongside the SEO Analyst to implement organic marketing techniques & analyze the website for improvements. In addition to on-page optimizations, she/he will manage SEO projects during the year ranging from Local Search, category audits, campaign initiatives, and more. He/She is expected to stay up-to-date on the digital landscape & use industry knowledge to create a fluid & dynamic optimization strategy across DSG & Golf Galaxy.
Job Duties and Responsibilities:
Analyze web and business metrics from multiple sources, using data to develop customer-facing strategies and ensure performance is on track. Create & analyze reporting to strategize next-steps based on results of data. Responsible for identifying traffic-driving keywords, tracking keyword rankings across multiple divisions & will work in multiple SEO tools to monitor search engine fluctuations.
Manage SEO optimizations and execute strategy for multiple divisions between internal (Category Merchandising, Analytics, SEM, Marketing) and external (Altezza, SOCi, SEMrush) partners, providing priorities, direction to external parterns and performance reports and subject matter expertise to internal partners. Help to develop and execute channel roadmap. Make customer-facing decisions unassisted
Serve as subject matter expert for the Natural Search channel across assigned divisions. Work with cross-functional teams including Category Merchandising, Buying, Content, Social, Local, Product Finding Methods, Tools Team, IT & Front End Development. Communicate SEO best-practices and strategies to business partners and upper management
Manage the lifecycle of and own multiple SEO projects throughout the year, ensuring tasks are on track, and driving from start to finish
Lead meetings with cross-functional business teams to present data and SEO dashboards. *Opportunities to present data and strategies to senior leadership.
Prioritize work for the SEO Content Specialist to support optimization strategies based on data analysis, business trends, and seasonality.
QUALIFICATIONS:
Bachelor's Degree with Marketing or Communications preferred. Other degrees considered
1 - 3 Years Required experience with required Search Engine Optimization (SEO)
Google Analytics, Adobe Analytics, Coremetrics, or similar experience
Search Dex Verdandi or similar experience
Websphere Commerce or other content management systems
Experience working with web retailer on Search Engine Optimization and other digital marketing campaigns (e.g. SEM, CSE
Knowledge of Website optimization best practices
Strong familiarity with search engine algorithms, keyword searched, and SEO software tools.
Knowledge of Internet-related technologies, new media, and current web trends including analytics and social media
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Targeted Pay Range: $47,300.00 - $78,900.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.Dick's Sporting Goods Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dick's Sporting Goods and has not been reviewed or approved by Dick's Sporting Goods.
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Healthcare Strength — Offers medical, dental, and vision coverage, plus life and disability insurance for eligible full-time teammates. Feedback suggests mental health resources, free counseling, and generous fertility benefits (including multiple IVF cycles in some cases) enhance perceived healthcare value.
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Retirement Support — Provides a company-matching 401(k) with eligibility extending to part-time teammates, along with a 529 college savings plan and the ability to take loans against 401(k) savings. Feedback suggests these features are seen as competitive for retail and add meaningful long-term value.
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Parental & Family Support — Includes paid parental leave and adoption assistance, alongside everyday supports like DailyPay for flexible access to earned wages. Feedback suggests these family-oriented benefits complement base pay for many teammates.
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What We Do
YOU LIVE AND BREATHE SPORTS. SO DO WE. In work and in life. On the field, the court or the ice. Nothing wins like a commitment to excellence; to your team and your goals. At DICK’S Sporting Goods, it’s this kind of thinking that inspires our mission. Our culture is the result of people who give their all and always have their head in the game. People who are Passionate, Committed, Skilled and Driven to help athletes – and one another – achieve their personal best. That includes sharing our success to fund local teams, coaches and mentors. Sports can shape who we are and who we’re becoming. They can build character, transform communities and change lives. Our recognition of the power of sports creates a sense of purpose that empowers us to perform at the highest level for the athletes and communities we serve. If you love sports as much as we do, join us now. Opportunities exist at our 800+ Retail Stores, 5 Distribution Centers, and Corporate/Customer Support Center in Pittsburgh. Apply online at: DicksSportingGoods.jobs Headquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy and House of Sport stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront. To learn more about DICK'S visit our: Investor Relations Page: investors.dicks.com Check Out Our Sideline Report: investors.dicks.com/news/sideline-report Search & Apply for Jobs: dicks.com/jobs
