As a SEO Specialist, you will provide services to an Upwork Managed Services client who is a global leader in the power technologies industry. You will support the development and execution of search engine optimization strategies to improve organic visibility, traffic, and rankings across web properties. This role is ideal for someone passionate about digital communications and marketing, content optimization, and data-driven decision-making.
Key Responsibilities:
- Conduct technical and on-page SEO audits and support implementation of fixes.
- Support link-building efforts and outreach campaigns.
- Optimize website content, meta tags, and internal linking for SEO through audits
- Assist in keyword research and mapping to support content strategy.
- Manage Local SEO through Google Business Profile and knowledgeable on using Citation Tools
- Monitor and report on website performance using tools like Adobe Analytics, Search Console, and SEMrush.
- Ensure SEO best practices are followed on the content
- Stay updated on SEO trends, algorithm changes, and industry developments.
- Help maintain SEO documentation and performance dashboards.
- Bachelor’s degree in Marketing, Communications, IT, or related field.
- 2-5 years of experience in SEO or digital marketing.
- Basic understanding of on-page, off-page, and technical SEO.
- Familiarity with SEO tools (e.g., Google Search Console, SEMrush).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.
- Proficiency in Excel or Google Sheets
Preferred Skills:
- Google Analytics or HubSpot certification (optional).
- Experience with CMS platforms like AEM.
- Understanding of content marketing and user experience principles.
- Ability to work independently and collaboratively with the team and manage multiple tasks.
Working Hours
- Available to work up to 40 hours per week.
- Willing to work during European time zone hours, between 9AM - 5PM CET Time.
Skills Required
- Bachelor's degree in Marketing, Communications, IT, or related field.
- 2-5 years of experience in SEO or digital marketing.
- Basic understanding of on-page, off-page, and technical SEO.
- Familiarity with SEO tools (e.g., Google Search Console, SEMrush).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.
- Proficiency in Excel or Google Sheets.
- Available to work up to 40 hours per week and during European time zone hours (9AM-5PM CET).
- Google Analytics or HubSpot certification.
- Experience with CMS platforms like AEM.
- Understanding of content marketing and user experience principles.
- Ability to work independently and collaboratively and manage multiple tasks.
What We Do
Lifted, an Upwork Company, is a B2B SaaS platform that helps enterprise organizations source, contract, manage, and pay contingent talent globally and compliantly. It supports multiple engagement models, including independent contractors, staff augmentation, and employer-of-record, while integrating with MSPs and VMSs to provide centralized visibility, spend control, and audit-ready compliance, delivering a white-labeled talent experience for hiring managers and contingent workforce programs.
