At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Job DescriptionThe SEO Site Manager is responsible for developing and executing the SEO strategy for their allocated site/brand, and for the overall performance of it, in collaboration with the SEO Lead. The successful candidate will achieve this by leading their team to manage the website, increasing organic traffic and revenue, by way of information architecture improvements, content management, and SEO techniques. They will be data-driven and performance-minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
- SEO performance – owning, driving and optimising performance.
- Delivering the SEO strategy - Work with the SEO Manager to develop the site’s SEO roadmap and strategy
- Carry out keyword research and manage site technical issues to support SEO roadmap.
- Team management – line management of the SEO Team assisting on the website, including: probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles
- Reporting and KPIs – monitor and improve the site’s KPIs and revenue targets
- Insight and opportunity analysis – highlight opportunities and developments across the channel
- PR Campaigns - work with the SEO Manager to delivery SEO link building campaigns
- Best practice – stay abreast of and contribute to wider industry developments.
- Share initiatives, best practices and results.
- Hands-on experience in an SEO-focused role. Ability to lead and engage with direct reports.
- Experience in e-commerce, preferably in the fashion field.
- Strong focus on the technical aspects of SEO.
- Working knowledge of link building using various techniques.
- Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
- Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
- Experienced in creating and presenting campaign reports including ROI and conversion rates
- Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
- Research skills to identify, build, and prioritise essential keyword sets
- Excellent problem solving and analytical skills
- Ability to self-manage and keep track of multiple projects
- Genuine passion for SEO and online marketing
- Experience with content marketing and social campaigns.
Additional Information
An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits - Think fast, fearlessly, and take the team with you.
- Own it and back yourself - Own the basics, own your role and own the results.
- Be relevant - Relevant to our people, our partners and the planet.
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What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
