Key Responsibilities:
- Organic Search Optimization: Develop and implement SEO strategies to increase rankings and visibility on Google and Bing.
- Conduct keyword research, competitive analysis, and SERP tracking to identify high-value opportunities.
- Optimize on-page and technical SEO elements including schema markup, robots.txt, sitemaps, meta tags, and structured data.
- Marketplace SEO & Product Listings: Optimize product titles, bullet points, descriptions, backend fields, and keywords for Amazon, eBay, and Walmart.
- Leverage customer search behavior and marketplace insights for maximum product discoverability.
- Partner with creative teams on image SEO (alt text, naming) and enhanced content (A+).
- Paid Advertising (PPC): Plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta.
- Manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies.
- Perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management.
- Run A/B tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs.
- AI & Automation: Utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows.
- Recommend and implement AI-driven triggers to improve indexing, campaign scale, and profitability.
- Shopify Store Optimization: Optimize multiple Shopify storefronts for site speed, mobile experience, and technical SEO health.
- Ensure clean architecture, crawlability, and internal linking to boost rankings and conversions.
- Performance Tracking & Reporting: Track and analyze performance across SEO and PPC using Google Analytics, Search Console, and marketplace dashboards.
- Report on rankings, traffic, conversions, CTR, CPC, CPA, and revenue impact with actionable insights.
- Provide strategic recommendations to balance growth with compliance and profitability.
Qualifications:
- 5+ years of combined experience in SEO and PPC campaign management.
- Proven success in driving organic and paid traffic growth in e-commerce, as there would be regulated/competitive industries. (ideally within the adult industry due to advertising & compliances restrictions)
- Hands-on experience with Google Ads, Bing Ads, Meta Ads Manager, and Amazon/Walmart Ads.
- Strong technical SEO skills (schema, sitemaps, robots.txt, structured data).
- Familiarity with Shopify SEO and marketplace optimization (Amazon, eBay, Walmart).
- Data-driven mindset with advanced analytics and reporting skills.
- Experience with AI-driven SEO/PPC tools a strong plus.
- Ability to navigate compliance restrictions in the adult category with creativity and resilience.
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What We Do
Welcome to 1840 & Company. We are changing the way companies hire, manage, and grow their workforce. Our mission is leading the future of work towards a more flexible, inclusive, and efficient global job market, enabling businesses worldwide to overcome staffing and skills challenges with ease and efficiency. As a global leader in business process outsourcing (BPO) and staff augmentation, we offer comprehensive solutions that span from Recruitment Process Outsourcing (RPO) to global compliance and payroll services. Our approach reduces traditional hiring costs by up to 70%, offering a scalable, cost-effective solution for businesses at any growth stage. At the core of our strategy is an advanced AI-driven talent matching system, part of our 1840 Global Talent Cloud, which ensures quick and precise placement of vetted professionals in over 150 countries. This unique capability allows us to provide quality staffing solutions rapidly, addressing the dynamic needs of today's businesses. 1840 & Company is more than just a BPO provider; we are a strategic partner committed to adding value and enhancing productivity. By managing the complexities of international staffing and operations, we enable our clients to focus on their core missions with the confidence that their outsourcing needs are in expert hands. Visit our website at www.1840andco.com to learn more and request a free consultation on scaling your company's growth with global remote talent.
