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The Role
Own Meta and Google Ads campaigns, budgets, audience targeting, creative testing, CPL, ROAS, and ROI. Lead technical, on-page, and off-page SEO, including audits, keyword strategy, rankings, and organic lead growth. Improve landing-page conversion with design and development teams, coordinate SEO content, support social posting, and maintain weekly performance reporting.
Summary Generated by Built In
SEO and Performance Marketing Executive
Location: Pune (on-site)
Reports to: Marketing Head
Type: Full-time
CTC: ₹3.6 to ₹4.2 LPA
About scanO
scanO is an AI-powered oral health screening platform and a Google for Startups Accelerator company. We detect 40+ oral conditions on a dataset of 1.5 million expert-labeled scans, serving 1,000+ clinics across 9 markets. This role owns two engines: how scanO ranks on search, and how our paid spend turns into qualified leads.
What You Will Own
Performance Marketing (primary, Meta-led)
Own Meta Ads (Facebook and Instagram) end to end: campaign structure, audiences, creatives, budgets, and scaling. This is core to the role.
Plan, launch, and optimize Google Ads and Pan-India campaigns alongside Meta
Own budget pacing, cost per lead, ROAS, and overall campaign ROI
Run continuous A/B tests on audiences, creatives, and landing pages to lower CPL
Work closely with design on ad creative that actually converts
SEO (primary)
Own on-page, technical, and off-page SEO for scanoai.com and all product landing pages
Run regular site audits and fix issues across speed, structure, indexing, and crawlability
Build a keyword strategy mapped to product lines and buyer intent
Grow organic traffic, rankings, and organic-sourced leads against monthly targets
Landing
Page and Conversion
Improve landing page conversion against defined targets, working with design and dev
Own the full path from click to lead across both paid and organic
Content and Social (secondary, lighter touch)
Coordinate SEO-driven blog content and brief freelance writers where needed
Support a basic social posting cadence; this is not the core of the role
Reporting
Maintain one weekly scoreboard: spend, CPL, ROAS, leads, rankings, organic traffic, conversion rate
What We Are Looking For
1.5 to 3 years in performance marketing and SEO, ideally at a startup or B2B/healthtech company
Hands-on Meta Ads experience is a must. You should have personally run and scaled campaigns, not just monitored them.
Strong command of Google Ads, Google Search Console, GA4, and at least one SEO tool (Ahrefs, SEMrush, or similar)
Proven track record moving real numbers: CPL, ROAS, rankings, or organic traffic
Solid grasp of technical SEO basics (site speed, schema, indexing, redirects)
Strong written English
Bonus: basic HTML, CMS familiarity, or conversion rate optimization experience
How We Work
We are a small, fast-moving team building something genuinely new in AI healthtech. We care about outcomes, not hours logged. That means we are looking for someone who takes ownership of results, defines what "done well" looks like, and pushes to hit it without being chased. You will get real autonomy and direct access to the founders. In return we expect you to bring energy, curiosity, and a bias for action. If you watch the clock more than you watch your numbers, this will not be the right fit.
What You Get
Full ownership of scanO's paid and search engines from day one
Direct visibility with the founders and a fast feedback loop
A growing AI healthtech company with global traction
Requirements
What We Are Looking For
1.5 to 3 years in performance marketing and SEO, ideally at a startup or B2B/healthtech company
Hands-on Meta Ads experience is a must. You should have personally run and scaled campaigns, not just monitored them.
Strong command of Google Ads, Google Search Console, GA4, and at least one SEO tool (Ahrefs, SEMrush, or similar)
Proven track record moving real numbers: CPL, ROAS, rankings, or organic traffic
Solid grasp of technical SEO basics (site speed, schema, indexing, redirects)
Strong written English
Bonus: basic HTML, CMS familiarity, or conversion rate optimization experience
Skills Required
- 1.5 to 3 years of experience in performance marketing and SEO
- Hands-on experience running and scaling Meta Ads campaigns
- Strong command of Google Ads
- Strong command of Google Search Console
- Strong command of Google Analytics 4
- Experience with at least one SEO tool, such as Ahrefs or SEMrush
- Proven results improving CPL, ROAS, rankings, or organic traffic
- Understanding of technical SEO, including site speed, schema, indexing, and redirects
- Strong written English
- Basic HTML knowledge
- CMS familiarity
- Conversion rate optimization experience
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The Company
What We Do
scanO is a Pune-based healthcare technology company founded in 2020 that uses artificial intelligence to improve preventive dentistry. Its ecosystem combines AI-powered dental screening, hardware devices, patient applications, and smart clinic-management tools, helping dentists detect oral disease earlier, engage patients, and manage practices more effectively. The company serves clinics and patients across India and international markets through a connected oral-health platform.
