Thatch is rewiring how health benefits work. We're looking for an SEO & Performance Content Lead to build organic search into a durable growth channel.
You'll own our SEO strategy end to end, from identifying opportunities to building the systems, content, and team that drive meaningful business results. You'll partner closely with Marketing, Product Marketing, and Engineering to make search a core part of how we grow.
- Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
- Develop content strategies that answer real buyer questions and drive qualified traffic.
- Build and scale our SEO function, including hiring and leading the team over time.
- Partner closely with Engineering to improve site architecture, performance, and technical SEO.
- Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
- Establish editorial standards that balance quality with speed.
- Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
- Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.
- You've built or significantly scaled an SEO program.
- Deep knowledge of technical SEO, content strategy, and AI search.
- Experience leading SEO for a B2B SaaS or similarly complex business.
- Experience using AI tools to improve research, content creation, and operational efficiency.
- Comfort partnering closely with Engineering and Design teams.
- Experience hiring or managing teams, agencies, or contractors.
- A track record of connecting SEO investments to business outcomes.
- Comfort operating in ambiguity and building processes from scratch.
- Built SEO from an early-stage foundation.
- Grew organic acquisition in a competitive B2B market.
- Built AI-native workflows for SEO and content operations.
- Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
- Experience with AI search, AI Overviews, or answer engines.
We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
- Initial conversation with a recruiter.
- Hiring manager interview.
- Live case study.
- Conversations with members of the team.
- Final conversation with our leadership team.
We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.
Skills Required
- Built or significantly scaled an SEO program
- Deep knowledge of technical SEO, content strategy, and AI search
- Experience leading SEO for a B2B SaaS or similarly complex business
- Experience using AI tools to improve research, content creation, and operational efficiency
- Comfort partnering closely with Engineering and Design teams
- Experience hiring or managing teams, agencies, or contractors
- Track record of connecting SEO investments to business outcomes
- Comfort operating in ambiguity and building processes from scratch
- Built SEO from an early-stage foundation
- Built AI-native workflows for SEO and content operations
- Deep technical SEO expertise across site architecture, schema, and Core Web Vitals
- Experience with AI search, AI Overviews, or answer engines
Thatch (thatch.ai) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thatch (thatch.ai) and has not been reviewed or approved by Thatch (thatch.ai).
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Healthcare Strength — The company advertises exceptionally generous health coverage delivered through its own ICHRA-based platform and a curated marketplace. Partnerships and add-ons broaden access to services such as mental health, enhancing the perceived depth of coverage.
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Flexible Benefits — Benefits center on personalization, allowing employees to choose individual medical, dental, and vision plans and use remaining allowances via a spend card. Integrations and APIs aim to simplify administration while preserving choice.
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Leave & Time Off Breadth — Unlimited PTO alongside paid company holidays is highlighted as part of the total rewards package. This breadth of time off is positioned within a flexible, remote-first culture.
Thatch (thatch.ai) Insights
What We Do
Thatch is an all-in-one platform that makes it easy to offer your employees the most personalized healthcare experience. You decide what to spend, and your team gets great health benefits.
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