SEO Manager

Key Responsibilities:

SEO & GEO Strategy

• Develop and execute a full-funnel SEO and GEO roadmap targeting decision-makers, teams, and developers.

• Identify and capture intent-driven keywords across verticals (e.g. legal, healthcare, sales, AI builders).

• Optimize for emerging discovery channels such as ChatGPT, Perplexity, Google Gemini, and AI-powered search.

On-Page & Technical SEO

• Own on-page optimization for landing pages, product features, use case pages, and developer docs.

• Implement structured data, schema, site performance improvements, and scalable internal linking strategies.

• Ensure crawlability, indexability, and high technical hygiene across all web properties.

AI-Powered Content Operations

• Work with the Content, Product Marketing, and Brand teams to create SEO-rich, AI-enhanced content.

• Use AI tools (e.g. ChatGPT, Claude, Surfer SEO) to scale ideation, briefs, outlines, and variant testing.

• Implement programmatic SEO and AI-assisted workflows to generate long-tail, high-intent content at scale.

International SEO

• Support geo-expansion through multi-language, multi-region SEO and localization best practices.

• Build scalable templates and guidelines for SEO localization in core markets (e.g. US, EU, JP).

Performance Analytics & Optimization

• Define and track SEO KPIs (organic traffic, keyword rankings, conversions, domain authority).

• Use tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and optimize performance.

• Regularly report on SEO performance and drive iteration based on what converts—not just what ranks.

Qualifications:

• 3+ years of SEO experience, with proven success in B2B PLG SaaS or developer-facing platforms.

• Deep understanding of technical SEO, content SEO, and AI-powered content creation workflows.

• Experience with GEO (Generative Engine Optimization) strategies and tools.

• Proficient in tools like Ahrefs, SEMrush, GA4, Surfer SEO, Notion AI, and ChatGPT.

• Strong cross-functional collaboration skills (Product Marketing, DevRel, Growth, Content).

• Bonus: experience with JAMstack, Webflow, Markdown-based docs, and API documentation optimization.