SEO Manager

Job Title: SEO Manager

Department: Marketing

Location: Sheffield or London

Working Pattern: Hybrid, includes 3 days each week in the office

Contract Type: 12 Months Fixed Term (Maternity Cover)

Salary: Up to £40,000 per annum

At Tes we are on a mission to power schools and enable great teaching worldwide, by delivering EdTech solutions that give educators the tools to succeed. From safeguarding and compliance to staff and pupil management, our innovative and flexible software and services help teachers and school leaders worldwide to provide the best education to millions of children.

With more than 13 million educators in our community, combined with our working relationships with 25,000 schools in over 100 countries, we have been making a difference for over 100 years.

Role overview

Tes is a company that has evolved significantly, and so has the Marketing function. The Marketing team plays a key role in bringing together multiple product areas and delivering value to schools through acquisition, engagement, and retention activity.

Working globally across Tes products, the SEO Manager will lead the development and execution of SEO strategies that drive organic growth, improve search visibility, and support business objectives across multiple markets. The role will be responsible for identifying opportunities across technical SEO, content, AI-powered search and organic user acquisition, ensuring best practice is embedded throughout the organisation.

The SEO Manager will work closely with Product Marketing, Demand Generation, Creative, Data, Product, Technology and wider Digital teams to ensure campaigns are strategically aligned, effectively delivered, and continuously optimised.

Key Responsibilities

• Develop the SEO strategy and roadmap for a number of Tes products.
• Ensure implementation of SEO best practices across Marketing output.
• Work closely with Web teams to ensure new web pages follow SEO best practices.
• Evangelising SEO across the business to help secure stakeholder buy-in and drive the strategy forwards.
• SEO consultation to Technology and Product teams to ensure SEO is incorporated at grass-roots level and technical SEO improvements are correctly implemented.
• Deep dive technical SEO auditing and troubleshooting to improve visibility in search engines and AI chatbots.
• Do monthly SEO reporting analysing and presenting outcomes and trends to relevant stakeholders.
• Make recommendations to support improved SEO results in line with wider business objectives.
• Work closely with PPC colleagues to maintain a joined-up traffic acquisition strategy.
• Utilising an array of tools including Ahrefs, Conductor, Data Studio, Google Analytics, Search Console, and HubSpot to gain competitive insights, monitor trends and inform strategy.
• Work closely with fellow SEO Manager to identify and implement opportunities that improve visibility across both traditional search engines and AI-powered discovery platforms, including ChatGPT, Microsoft Copilot and Google AI Overviews.

What will you need to succeed?

Skills & Experience

• Proven experience developing and implementing successful SEO strategies for large-scale websites or complex digital ecosystems.
• Strong technical SEO knowledge, including site architecture, crawling, indexing, Core Web Vitals, structured data and international SEO.
• Experience conducting technical audits and translating findings into prioritised business recommendations.
• Strong understanding of content strategy, keyword research, search intent and organic growth principles.
• Experience using enterprise SEO and analytics platforms such as Conductor Website Monitoring, Conductor Intelligence, Ahrefs, Google Analytics and Google Search Console.
• Knowledge of emerging AI-powered search experiences, including Google AI Overviews, ChatGPT, Microsoft Copilot and Generative Engine Optimisation (GEO) best practices.
• Ability to analyse data, identify trends and communicate insights clearly to both technical and non-technical stakeholders.
• Excellent stakeholder management skills with experience influencing and collaborating across Product, Technology, Marketing and Leadership teams.
• Strong project management and prioritisation skills, with the ability to manage multiple initiatives simultaneously.
• Commercially minded with a focus on delivering measurable business outcomes

Qualifications & Experience

• A minimum of 3 years SEO experience in a dedicated SEO Manager or Senior SEO Executive role.
• Demonstrable track record of improving organic visibility, traffic and business performance through SEO initiatives.
• Experience working closely with engineering and product teams to deliver technical SEO enhancements.
• Experience of enterprise-level website management and optimisation.
• Experience presenting SEO performance, strategy and recommendations to senior stakeholders and leadership teams.
• Experience working within cross-functional marketing environments, collaborating with PPC, Content, Web, Product Marketing and Analytics teams.
• Bachelor’s degree in marketing, Business, Digital Media or related discipline, or equivalent professional experience.

What do you get in return?

• 25 days annual leave rising to 30
• 5% pension after probation
• State of the art offices
• Access to a range of benefits via My Benefits World
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Quarterly Tes Socials
• Access to an extensive Learning and Development menu

Who are Tes?

Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.

Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.

By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.

Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.

With Tes, excellence in education is not just a goal - it's a sustainable and rewarding reality. For more information about Tes, our products, and our team, visit: www.tes.com.