Job Description:
Key Responsibilities
· Lead SEO strategy and execution for client accounts across domestic China and international markets
· Develop SEO roadmaps covering technical SEO, on-page optimization, content strategy, and authority building
· Drive organic performance across Baidu, Google, and Bing, adapting strategies to different platforms and markets
· Apply AI-driven SEO approaches to improve keyword research, content planning, optimization, and performance analysis
· Use AI tools to support scalable SEO workflows (e.g., content briefs, gap analysis, SERP insights, reporting automation)
· Partner with content, UX, and development teams to embed SEO best practices into website builds, migrations, and ongoing optimization
· Manage technical SEO initiatives, including crawlability, indexation, site architecture, page performance, mobile optimization, and structured data
· Monitor and analyze SEO performance (traffic, rankings, conversions), translating data into actionable insights for clients
· Prepare and present clear SEO reports, insights, and recommendations to clients and internal stakeholders
· Stay current with algorithm updates, AI-driven search developments (e.g., generative search, AI overviews), and regulatory considerations in China and globally
· Support new business pitches and contribute to SEO thought leadership within Merkle China
· Mentor junior team members and contribute to team capability building (scope dependent on level)
Requirements
· Associate Manager: ~3–4 years of SEO experience
· Manager: 5+ years of SEO experience
· Hands-on experience with Baidu, Google, and Bing SEO
· Experience supporting or leading international SEO programs
· Strong understanding of technical SEO fundamentals
· Familiarity with AI tools and workflows for SEO or digital marketing (e.g., content generation, analysis, automation)
· Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMRush, Ahrefs, etc.)
· Data-driven mindset with strong analytical and problem-solving skills
· Client-facing experience with good communication and presentation skills
· Ability to manage multiple projects in a fast-paced agency environment
· Fluent in Mandarin; strong working proficiency in English
Location:
Shanghai - Haisu PlazaBrand:
MerkleTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Skills Required
- 3–4 years of SEO experience for Associate Manager level
- 5+ years of SEO experience for Manager level
- Hands-on SEO experience with Baidu, Google, and Bing
- Experience supporting or leading international SEO programs
- Strong understanding of technical SEO fundamentals
- Familiarity with AI tools and workflows for SEO or digital marketing
- Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMrush, or Ahrefs
- Strong analytical, problem-solving, communication, and presentation skills
- Client-facing experience
- Ability to manage multiple projects in a fast-paced agency environment
- Fluent Mandarin
- Strong working proficiency in English
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
