Bring your ambition into action.
Join us in Genoa as SEO Manager, where organic search becomes a strategic growth engine and your expertise helps shape how millions of travelers discover, explore, and choose their next cruise experience.
Live your ambition. Lead with impact.
You will own and evolve the global organic search strategy, driving qualified traffic, visibility, and sustainable growth across all digital touchpoints. Your mission is to ensure Costa remains discoverable, relevant, and competitive in an ecosystem where traditional search, AI‑driven answers, and generative engines continuously redefine how customers engage with brands.
- Global SEO & AI‑Search Strategy Ownership
You will define and lead an integrated SEO strategy across markets and languages, combining technical excellence, content performance and international SEO. You will guide the evolution toward AI‑driven search paradigms (AIO, GEO), ensuring visibility across both traditional search engines and emerging generative platforms. - Performance, Insights & Business Impact
You will translate organic search performance into actionable insights, linking visibility and traffic to customer acquisition, revenue contribution, and long‑term brand growth. Through data, forecasting, and continuous optimization, you will turn search signals into strategic decisions. - Cross‑Functional Influence & Ecosystem Leadership
You will collaborate closely with ecommerce, digital, brand, content, CRM, IT and external partners, acting as a trusted subject‑matter expert. Your influence will help shape digital roadmaps, content strategies and platform evolutions, without direct people management responsibility.
What makes you unique
- 7+ years of experience in SEO within complex, international digital environments, with strong exposure to multi‑market and multilingual setups
- Proven expertise across technical SEO, content‑driven strategies and performance optimization, with a solid understanding of evolving AI‑powered search dynamics (AIO, GEO)
- Strong analytical mindset, with the ability to connect search data to business outcomes, customer journeys and commercial priorities
- Confident stakeholder management and influencing skills, able to simplify complex search topics for non‑technical audiences
- Curiosity, ownership and a continuous improvement mindset, thriving in fast‑moving and highly competitive digital ecosystems
- Fluent in English; experience in travel, tourism or cruise industry is a strong plus
Availabity to travel frequently
What We Offer
Your Journey with Us At Costa, we make your onboarding experience smooth and welcoming, with flexible smart working policy.
Benefits That Matter Enjoy daily meal vouchers, exclusive discounts, and access to our Wellbeing@Costa platform for sports, travel, and cultural perks. We also provide free medical insurance and additional welfare benefits for you and your family.
Lifestyle & Family Care Celebrate life’s milestones with special gifts, enjoy discounts on cruises and onboard services, and benefit from convenient solutions like Amazon Hub Lockers in our Genoa offices.
Growth & Engagement We invest in your development through tailored learning programs, volunteering opportunities, and wellbeing initiatives. Our loyalty program and community events make Costa not just a workplace but a place to belong.
Your employment:
- Open-term, full-time, hybrid.
- CCNL: "Contratto Unico dell'Industria armatoriale - Sezione 15 per il personale di Terra".
- Salary Range: 50.000- 60.000€ based on skills and professional experience and individual incentive scheme.
Who We Are:
Our community brings together individuals from different parts of the world, fostering connections and collaboration across cultures, enriched by different perspectives and experiences. We are here to bring happiness and provide unforgettable memories and experiences to our guests.
Costa belongs to the Carnival Corporation & plc Group, the largest cruise company in the world. We are the only Italian cruise company flying the Italian flag, sailing the world’s seas for more than 75 years, offering our guests a unique experience on board and on land.
We are united by a shared passion: to drive success and live our ambition. Whether on board or shoreside, we bring energy, creativity, and a spirit of adventure to everything we do.
Start your journey with us During the interview, all stages of the selection process will be explained to you. If you want to learn more, visit the following website: https://career.costacrociere.it/shoreside/#journey Onboard your journey with us and explore your potential.
#Costa #LI-Hybrid
Skills Required
- 7+ years of SEO experience in complex, international digital environments with multi-market and multilingual exposure
- Proven expertise in technical SEO, content-driven strategies, and performance optimization
- Solid understanding of AI-powered search dynamics (AIO, GEO) and generative search platforms
- Strong analytical mindset; ability to link search data to customer journeys, acquisition, and revenue
- Confident stakeholder management and ability to explain technical topics to non-technical audiences
- Fluent in English
- Availability to travel frequently
- Experience in travel, tourism, or cruise industry
What We Do
CCL Industries Inc. employs approximately 26,000 people operating 213 production facilities in 43 countries with corporate offices in Toronto, Canada, and Framingham, Massachusetts. CCL is the world’s largest converter of pressure sensitive and specialty extruded film materials for a wide range of decorative, instructional, functional and security applications for government institutions and large global customers in the consumer packaging, healthcare & chemicals, consumer electronic device and automotive markets. Extruded & laminated plastic tubes, aluminum aerosols & specialty bottles, folded instructional leaflets, precision decorated & die cut components, electronic displays, polymer bank note substrate and other complementary products and services are sold in parallel to specific end-use markets. Avery is the world’s largest supplier of labels, specialty converted media and software solutions for short-run digital printing applications for businesses and consumers available alongside complementary products sold through distributors, mass market stores and e-commerce retailers. Checkpoint is a leading developer of RF and RFID based technology systems for loss prevention and inventory management applications, including labeling and tagging solutions, for the retail and apparel industries worldwide. Innovia is a leading global producer of specialty, high-performance, multi-layer, surface-engineered films for label, packaging and security applications. The Company is partly backward integrated into materials science with capabilities in polymer extrusion, adhesive development, coating & lamination, surface engineering and metallurgy, deployed as needed across the four business segments.
