As our next SEO Manager, you’ll play a key role in helping us build the UK’s go-to home improvement marketplace. Organic search is one of our most important growth channels, and this role sits right at the heart of it. Reporting into the Head of SEO, you’ll be a critical partner in shaping our SEO strategy - not just executing it - working across technical, content, and off-site authority while helping define how Checkatrade shows up in the next generation of AI-driven search. If you’re energised by a landscape that’s shifting fast, this is your chance to help shape what comes next.
Forget long lists. Here’s what you’ll actually spend your time on:Owning SEO roadmaps across technical, on-page content, and off-site authority - turning strategy into shipped improvements that move the needle on organic growth.
Shaping how Checkatrade shows up in AI-driven search environments - from Google AI Overviews to ChatGPT and Perplexity - building new GEO/AEO capabilities alongside the existing ones.
Running structured experiments: forming hypotheses, testing, documenting outcomes, and sharing learnings with the team rather than moving straight to the next thing.
Working closely with product and engineering to identify, prioritise, and implement technical SEO improvements - from crawl budget and Core Web Vitals to schema and indexation.
Building with AI - using agentic workflows to automate content briefs, bulk analysis, reporting, and technical triage, and raising the bar for how we use AI across SEO and Marketing.
Communicating performance clearly to senior stakeholders and cross-functional partners - translating what’s working (and what isn’t) into decisions that drive the business forward.
A solid background in SEO at scale (3 years exp) - hands-on technical experience with crawl budget, Core Web Vitals, internal linking, indexation, and schema, alongside a strong grasp of on-page content strategy and search intent.
You want to work in an IC role with opportunity for growth
Confidence with SEO tooling day-to-day - Screaming Frog, Ahrefs or SEMrush, and Google Search Console - plus strong writing skills grounded in EEAT, Google’s Search Quality Rater Guidelines, and modern search best practices.
A working understanding of GEO/AEO and how content is surfaced in generative search environments, with curiosity (or eagerness to go deeper) in agentic AI workflows and automation.
Clear, confident communication across technical and non-technical audiences - comfortable holding your own in product and engineering conversations and presenting to senior stakeholders.
We believe great work deserves great rewards. Here’s just a taste:
Competitive salary + annual bonus or commission (role dependent)
Employee Share Programme
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week’s paid charity leave and much more!
Screening call with one of our Talent Acquisition Partners
1st stage interview with our Head of SEO
2nd stage: 1-hour panel interview
Final stage: case study
Need adjustments? Let your Talent Partner know, we’re happy to help.
At the moment, this role isn’t open to visa sponsorship applications.
Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.
About us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.
We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Skills Required
- Solid background in SEO at scale
- Hands-on technical experience with crawl budget, Core Web Vitals, internal linking, indexation, and schema
- Strong grasp of on-page content strategy and search intent
- Confidence with SEO tooling
- Strong writing skills grounded in EEAT
- Working understanding of GEO/AEO
- Clear communication across technical and non-technical audiences
What We Do
Checkatrade is one of the UK’s top online marketplaces for home improvements and repairs. Our mission is to be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities. From our humble beginnings in 1998 to becoming a national household name, we’re on an exciting journey. For more than 25 years Checkatrade has stood for reputation and raising standards – whether that is for our trade members, consumers, or our colleagues. We think big and are passionate about changing the face of home improvements and repairs. Today, we are a modern online marketplace and a force for good. We strive every day to support people to improve their homes and we don’t settle for the status quo – we are evolving, innovating, and growing. With generous investment from private equity partners Brookfield, we have an ambitious growth plan and a robust roadmap to get there. Led by our values – Be All In, Always Customer Obsessed, Get It Done, Be Bold, and Do The Right Thing – we are 500 high-performing individuals working across the UK, with high-spec offices in London and Portsmouth. We are here to be the best and inspire others to do the same, and to get there we need exceptionally talented, bright, and driven people – so if that sounds like you, you couldn’t join at a better time!
