About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
The Organic Growth team
The Organic Growth team’s scope is:
First and foremost, to define and roll-out an SEO & GEO strategy enabling us to emerge as a global & multimodal organic actor on all active markets.
But it also includes the management of our website’s Landing Pages, content & UX, notably to support Conversion & marketing initiatives.
With this hiring we want to improve our Organic Performance all over the world on carpooling but also new businesses such as bus, trains or accommodation while putting more focus on conversion rate optimization projects.
The Organic Growth team is a team of 2 local specialists (France & Brazil) that sits within BlaBlaCar’s Growth team. This team manages centrally all our high impact channels (SEO, SEA, Facebook, Display, ASA, Youtube, ...) thanks to a skilled and motivated team of channel experts.
Your responsibilities :
Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy, aligning with overall marketing and business objectives.
Manage a team of 2 SEO experts & foster a spirit of initiative & ambition inside the team
Feed & Prioritize the backlog of an Engineering squad of 5 engineers & 1 engineering manager to deploy projects within CRO, SEO/GEO & UX that best grow the business
Support the delivery of these Product & Engineering projects including projects enabling agentic conversion via external LLMs (through MCPs)
Perform technical audits & Performance analysis of our 6 main websites to identify and resolve issues & improve the quality of the user experience.
Develop a web page optimization product backlog & prioritize it by leading an A/B testing program whose goal is to maximize our conversion rate.
Collaborate with other team members including SEO, SEA, CRM, Paid, Product & Tech., to drive our overall website strategy in France and identify new landing page opportunities.
Monitor, analyze, and report on GEO, SEO & CRO performance for our 6 main markets.
Your qualifications
You have a strong understanding of Google's algorithms and SEO best practices & proven experience in successfully managing SEO campaigns and achieving measurable results.
You have a good experience on how to maximize visibility on Gen AI & how to optimize a website for Agentic Conversion
You are knowledgeable on the Web CRO space, and advocate for bringing new techniques and technologies to the company.
You know how to manage a small team & build cross-functional partnerships with product, engineering, design, and other marketing teams.
Full working proficiency in English & French
Fit with our BlaBlaPrinciples
Thriving in a collaborative, fast-growing and innovative environment
Ability to take ownership, aligned with business priorities
Nice to have : Experience using a CMS & handling content strategies
Hybrid working mode - 2 days per week at the Office in Bastille, Paris
Financial support for home office equipment
4 additional weeks on top of legal maternity/paternity leaves
50% healthcare coverage (Alan)
Minimum 25 days holiday per year
Local meal plan policy (Swile card)
50% transportation paid (Forfait Mobilité Durable)
Free unlimited carpooling & bus rides
Personal growth via trainings, mentorship, and internal mobility opportunities
Regular team building events
1 day off per year to test our product
Interested in joining the ride?
a 45-min video-call with your Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions.
a 30-min video-call with our William, our Organic Marketing Manager, to deep dive into the role & get to know you
A 30-minute case study presentation (which you will be given 3 days to prepare for) with William, Thiago Barbosa (our SEO BR Specialist) & Julie Hernandez (OTA Product lead) to assess your technical skills.
a 30-min video-call with Caroline Wilsford, our Growth VP, for vision fit and rounding off the process.
Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.
Skills Required
- Strong understanding of Google's algorithms and SEO best practices with proven track record managing SEO campaigns and measurable results
- Experience maximizing visibility using Generative AI and optimizing websites for agentic conversion
- Knowledge and hands-on experience in Web CRO and A/B testing programs to maximize conversion rates
- Ability to perform technical SEO audits and performance analysis across multiple websites
- Experience managing a small team and building cross-functional partnerships with product, engineering, design and marketing
- Experience working with engineering squads to prioritize and deliver SEO/GEO, CRO and UX projects
- Full professional proficiency in English and French
- Fit with company principles, ownership mindset, and ability to thrive in a fast-growing collaborative environment
- Experience using a CMS and handling content strategies
What We Do
BlaBlaCar is the world’s leading community-based travel app enabling 26 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 4000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app. In 2022, BlaBlaCar’s trusted community connected 2 million meeting points worldwide and enabled 90 million human encounters. Carpool drivers saved 450 million euros, and all BlaBlaCar’s mobility services contributed to avoiding 1.5 million tonnes of CO2 emissions.
