The Role
The Growth Marketing Specialist drives organic traffic growth through SEO, optimizing content and site architecture, and analyzing data for insights. Requires 3+ years in SEO or growth marketing, ideally in e-commerce, with a focus on AI and trends in Asian products.
Summary Generated by Built In
About Yami:
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation:
- 401(k) matching
- Health insurance: medical, vision, and dental
- $50K-86K
- Paid time off (PTO): vacation, sick, and holidays
- On-site gym/pool and game rooms
- Employee discount
- Coffee and snacks
Summary:
The Growth Marketing Specialist is responsible for driving organic traffic growth through SEO and AI-driven discovery channels. This role leads strategy across technical SEO, content optimization, site architecture, and schema implementation to improve visibility and “Share of Model” on generative search platforms. The specialist analyzes performance data, conducts keyword and competitive research, and partners closely with Product, Engineering, and Content teams to turn insights into growth initiatives. The ideal candidate has at least three years of SEO or growth marketing experience (preferably in North American e-commerce), is comfortable working in startup environments, understands technical and content-led SEO, and is passionate about AI, emerging search trends, and Asian products. Bilingual English/Chinese is required.
Responsibilities
Responsibilities
- Own the organic growth strategy across SEO and AI discovery platforms
- Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
- Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives
- Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
- Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy
- Monitor and analyze search rankings, website performance, and user behavior， translating insights into clear action items
- Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement
- Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends
Qualifications
- 3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry
- Startup experience with hands-on SEO and GEO is a strong plus
- Strong ability to analyze data, generate insights, and translate findings into actionable recommendations
- Hands-on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)
- Solid understanding of content marketing, link-building strategies, and technical SEO fundamentals
- Strong interest in AI, search innovation, and content creation
- Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers
- Bilingual in English and Chinese
Skills Required
- 3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic
- Strong ability to analyze data and generate insights
- Hands-on experience with Google Analytics and Google Search Console
- Strong understanding of content marketing and technical SEO
- Bilingual in English and Chinese
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The Company
What We Do
Yami is a leading Asian American-centric e-commerce platform dedicated to providing a wide selection of Asian snacks, food, beauty, health products, and home goods to customers in North America.
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