The Role
The SEO/GEO Manager will lead SEO strategies to enhance brand visibility and user acquisition across traditional and AI search engines, collaborating with multiple teams and analyzing performance data.
Summary Generated by Built In
🪐 Discover our galaxy
Join the Future of Work ! Malt is Europe's leading freelance marketplace, connecting over 900,000 talented freelancers with 90,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform. What makes us different:
- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
Ready to help shape the future of work? Your next chapter starts here! 🪐
At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.
Explore your future career 🔭
As part of the website performance team in marketing, the SEO/GEO Manager is responsible for leading advanced, data-driven SEO strategies to maximize brand visibility and user acquisition across traditional search engines and emerging AI/LLM ecosystems.
Key responsibilities ✨
- Lead and execute advanced SEO strategies, including GEO/AEO, to maximize brand visibility and user acquisition across both traditional search engines and LLMs (Google’s AI Overview, ChatGPT, Perplexity, Claude, Mistral, etc).
- Design structured, intent-driven content experiences that surface across featured snippets, AI-generated summaries, and conversational search results, and strengthen our programmatic SEO approach leveraging automation & AI toolsCollaborate across teams (Content, Demand Generation, Product, and Engineering) to ensure all digital experiences are optimized for both traditional and AI search ecosystems.
- Partner with Engineering to ensure best-in-class web performances, relying on GSC and audit tools, and build scalable site architectures, metadata systems, and interlinking frameworks that enhance discoverability and ranking
- Adopt a data-driven approach to discover emerging trends (including AI models and entity-based discovery mechanics), analyze competitor strategies, and current SEO performances, translating insights into actionable recommendations for content and engineering teams
About you 🧑🚀
- 4+ years in SEO, content strategy, search marketing, or growth roles (AEO/GEO experience a major plus), ideally in a B2B environment (bonus points if experience with marketplaces)
- Ability to consider and handle both the technical aspects (Core Web Vitals, structured data, AI crawlers, etc) and the business impact (positioning, topical authority, user acquisition)
- Proficiency in SEO tools (Ahrefs, Google Search Console, Screaming Frog) and deep understanding of search engine algorithms, ranking factors, and the evolving role of AI and LLMs in search ecosystems
- Great communication and stakeholder management skills, with a capacity to simplify technical concepts into clear priorities and initiatives for non-experts
- Strong analytical skills with the ability to derive insights from various data sources, report them effectively and adjust plans and priorities accordingly
- Bonus point if you know your way around a headless CMS (Prismic, Storyblok, Strapi, Contentful, etc)
How to join the mission? 🚀
- First call with Claudia Ferrand, our Talent Acquisition Manager, to better understand your background, aspirations and answer any questions you may have. (30-45 minutes)
- Interview with your future manager, Laurine Flavigny, to delve into your experience and the specifics of the role. (45-60 minutes)
- Home assignment for you to complete, which will be evaluated by Laurine Flavigny and Michael Courtier in order to assess your technical skillsFinal interview with a C-level executive to discuss Malt’s long-term vision
Malt is the perfect space to thrive personally and professionally 💫
- Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris
- Equity: Every Malter is entitled to stock options
- Lunch vouchers (legal benefit): €9/day on your Swile card
- Transportation (legal benefit): 50% reimbursement (any type of transport)
- Healthcare insurance (legal benefit)
- RTT: From 8 to 12 days off per year
- Sports: Company participation to a Gymlib (Wellpass) membership
- Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave
- Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow
- Remote work: Hybrid policy balancing on-site and home office
- Team building events organized every year
Ready? Get your ticket to Malt 🪐
At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.
Your profile may be subject to background screening. For more information see our candidate privacy policy.
Top Skills
Ahrefs
Ai Tools
Google Search Console
Screaming Frog
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The Company
What We Do
Malt is a platform that connects businesses with freelancers, finding the perfect match for every project. Our mission is to provide everyone with the freedom to choose what work they do and who they do it with. By helping to redefine the world of work and the relationships we have with it we hope to empower everyone to shape their careers to fit exactly what they’re looking for. Malt was founded in 2013 by Vincent Huguet and Hugo Lassiège, who were both joined by Alexandre Fretti as Co-CEO in 2020. In March 2022, Malt acquired Comatch, enabling us to create a dedicated category for independent management consultants and interim executives where clients can access vetted expertise, known as Malt Strategy. We have now gained the trust of more than 550,000 freelancers and 70,000 clients, becoming one of the leading marketplaces for freelance talent. We are currently operational in nine countries and regions: Belgium, France, Germany, the Netherlands, the Nordics, Spain, Switzerland, the UAE and the UK. Malt has evolved into a successful scaleup with more than 700 employees from 44 different nationalities, who share the same values of care, ambition, joy and autonomy. Join us and become part of the future of work!
