Contentful is seeking an SEO & GEO (Generative Engine Optimization) Strategist to lead the next evolution of our SEO program—one designed for performance across both traditional search engines and emerging generative platforms like ChatGPT, Perplexity, and Gemini. You’ll own the strategy, ideation, and execution of high-impact mid-to-bottom-funnel content that drives meaningful traffic, supports pipeline generation, and positions Contentful as a leader in digital experiences. This role is pivotal to growing our organic presence and aligning content with modern discovery behavior to drive impactful performance.
What to expect?- Help to evolve an SEO-led content program built to earn visibility in both organic search engine results and generative AI engine results.
- Play a key role in redefining how Contentful shows up across AI-powered discovery platforms such as ChatGPT, Gemini, and Perplexity.
- Develop and manage a data-driven editorial calendar aligned to business priorities and targeting audience needs throughout each stage of the buyer journey.
- Champion a data-driven approach to discover emerging trends, analyze competitor strategies, and identify content opportunities.
- Continuously audit and improve new and existing content, optimizing for both SEO and GEO key performance indicators.
- Collaborate closely with cross-functional teams and external contributors to build content that resonates and converts.
- Develop strategic, data-informed briefs for internal and external creators that reflect brand voice, audience needs, and performance goals.
- Share insights and opportunities, raise visibility of content impact, and celebrate content success with key stakeholders.
- Help support the broader SEO function with day-to-day program execution.
- 4+ years of experience in SEO and content strategy, ideally in a B2B or SaaS environment and bonus if with technical or product-led content .
- A proven ability to develop content for SEO, using keywords to drive meaningful impact.
- Deep understanding of search intent, keyword strategy, and funnel-aligned content planning.
- Familiarity with GEO and how GenAI platforms index, synthesize, and surface content.
- Mastery of SEO tools (Ahrefs, SEMrush, Google Search Console) and comfort navigating analytics platforms (GA4, Tableau, Looker, etc.).
- Experience managing content production workflows and working with internal stakeholders and external writers.
- A team-first mindset, excited to collaborate across departments and support a fast-moving, high-impact marketing function.
- You know your way around a CMS with your eyes closed; experience with Contentful, a DXP, or any headless CMS is a plus.
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
- Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
This role will need to be conducted in a state in which we are currently registered to do business.
New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.
New York Salary Range: $111,000 - $150,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]
[This position is eligible for equity awards, annual bonuses, short- and long-term incentives, and program-specific awards, where applicable, in accordance with the terms of Contentful’s variable compensation plans.]
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Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
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What We Do
Contentful is a leading composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, Ninetailed by Contentful and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations of all sizes around the world, including nearly 30% of the Fortune 500.
Why Work With Us
Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.
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