About Rentsync:
Rentsync is an award-winning, high-growth organization that provides high quality websites, marketing services, and software solutions to the rental and property management industry throughout Canada and the United States.
About the Role:
We're looking for a hands-on SEO/GEO operator to own organic and AI search from analysis through execution. This is not simply a strategy or advisory role — you identify opportunities and lead their implementation through hands-on execution and delegation. The ideal candidate is motivated by genuine ownership and the autonomy to act decisively on it. If this opportunity sounds like a great fit, we'd love to speak with you.
Duties & Responsibilities:
Audit & Opportunity Identification
- Analyze site performance across SEO and AI search (GEO): technical issues, content gaps, high/low-performing pages, and backlink opportunities
- Conduct competitor analysis and identify traffic gaps
- Prioritize actions by impact
Execution
- Implement on-page improvements directly or guide others through it: metadata, internal linking, content updates
- Make technical fixes or drive them through engineering
- Improve site structure, templates, and taxonomy
AI & Automation
- Build or leverage AI workflows to automate keyword research, gap analysis, and content optimization at scale
- Improve the efficiency and scalability of SEO operations
Performance Tracking
- Set up and manage SEO/GEO monitoring tools
- Track rankings, traffic, indexing, and performance
- Report on shipped work and measurable impact
Cross-Functional Duties
- Partner with product and engineering to scope and ship SEO initiatives
- Support marketing on content strategy
Essential Skills & Qualifications:
- 5+ years of hands-on SEO/GEO experience with proven, measurable traffic impact
- Strong technical SEO expertise in improving site structure, indexing, crawlability, duplication.
- Proven examples of executing SEO changes, either hands-on in a CMS or by leading others through implementation
- Ability to conduct keyword research, backlink analysis, and competitor benchmarking
- Work cross-functionally with product and engineers to deliver SEO initiatives
- Skilled at using AI tools to scale SEO workflows
- Have built automations, scripts, or agents
- Fluent in English
- Legally entitled to work in Canada
Additional Preferred Qualifications:
- Basic coding ability (HTML, CSS, JS; Python a plus) is an asset, not a requirement
- Familiarity with AI search, LLM-driven discovery, and MCP
- Able to work 2 days per week in one of Rentsync's regional offices (Toronto, St. Catharines or Montreal)
Skills Required
- 5+ years of hands-on SEO/GEO experience with proven traffic impact
- Strong technical SEO expertise in improving site structure, indexing, crawlability, duplication
- Proven examples of executing SEO changes in a CMS or by leading others
- Ability to conduct keyword research, backlink analysis, and competitor benchmarking
- Work cross-functionally with product and engineers
- Skilled at using AI tools to scale SEO workflows
- Have built automations, scripts, or agents
- Fluent in English
- Legally entitled to work in Canada
What We Do
Rentsync equips Canada’s rental housing professionals with the tools, data, and services they need to market smarter, lease faster, and manage more efficiently. Our ecosystem includes Rentals.ca: Canada’s leading online rental marketplace, and Building Stack: the leasing and resident management platform that powers operational success across all portfolio sizes. From listing syndication, lead automation and lease signing to digital advertising, brand development, and custom websites, Rentsync supports the entire list-to-lease (and beyond) lifecycle. Our expert Agency Services team works as an extension of yours, delivering strategic digital campaigns and creative execution tailored to your leasing goals. With built-in performance reporting and a suite of Rental Market Intelligence products and services, we give clients the data insights they need to act quickly and optimize strategy at every stage. List. Lease. Live. All with Rentsync.
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