SEO Expert

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As an SEO Expert, you will be assisting in tasks and activities related to SEO and implementing internally established SEO strategies to help us improve search visibility and increase organic traffic for several websites of Roche. This role is ideal for you if you have a foundational understanding of SEO concepts and a strong desire to grow through hands-on experience.

You will perform a variety of SEO-related tasks, including but not limited to keyword research, on-page SEO optimization, content brief preparation, site audits, local SEO, and backlink profile building. You will also be tasked with identifying SEO errors and opportunities using Google Search Console and third-party tools, managing technical SEO changes with developers, performing content audits, and creating monthly reports to help us analyze and improve SEO performance.

The Opportunity:

• Triaging requests related to job scope and ensuring smooth communication between stakeholders, including acting as a point of contact between clients and the website development team

• Researching and prioritizing SEO keywords to align with business objectives, grouping them into clusters, and presenting actionable recommendations.

• Proactively identifying unmet needs and suggesting innovative SEO tactics to help business partners achieve their program goals.

• Collaborating on troubleshooting technical SEO challenges, such as crawling, indexing, and ranking issues, while leveraging your understanding of the key steps in search engine processes.

• Monitoring and analyzing website performance metrics, including organic traffic, rankings, and crawl data, to uncover opportunities for optimization.

• Staying informed about industry trends, algorithm updates, and best practices, and sharing insights with team members and clients.

Who you are:

• You have a Bachelor’s or Master’s degree or equivalent in business, marketing, or communications, along with 5+ years of experience in a similar SEO role, including several years dedicated to technical SEO. You can clearly explain the rationale behind your approach, going beyond checklists to demonstrate strategic thinking.

• You have strong consulting and presentation skills, enabling you to influence diverse stakeholders, from developers to marketers and senior management, as the role focuses more on guiding and advising rather than making direct technical changes.

• You possess high-level proficiency in Business English, ensuring you can communicate technical and content SEO concepts effectively in our cross-functional, international environment.

• You have a foundational understanding of HTML, CSS, JavaScript, and web accessibility standards, complemented by hands-on experience with accessibility audits, testing tools, and optimizing pages for screen readers.

• You are comfortable collaborating with frontend and backend developers, and have a solid grasp of accessible UX/UI and inclusive design principles, ensuring SEO recommendations align with best practices in usability and accessibility.

• You have experience working with international and multilingual websites and content management systems, and you’re proficient with SEO tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console, as well as analytics platforms such as Adobe Analytics and Looker Studio. You use data to design evaluation plans that align business objectives with measurable KPIs, and you can present your insights visually using tools like Google Slides and Sheets.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career. 

• Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance

• A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about. 

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process:  https://go.roche.com/dpn4candidates

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.