What's in it for you
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
Competitive holiday allowance with the option to buy more
Discretionary bonus schemes linked to your performance and ours
Strong pension and life assurance to help plan for the future
Tailored induction and training to support your development from day one
Exclusive perks and savings through our M&S Choices portal
Market-leading family policies, including parental, adoption and neonatal leave
24/7 wellbeing support, including virtual GP access and mental health services
One paid volunteer day a year to support a cause that matters to you
What you'll do
The role of SEO Executive will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.
- Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty
- Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs
- Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies
- Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making
- Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches
- Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
- Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
- Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
- Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
- Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.
Who you are
- Demonstrable experience working within SEO teams or agencies
- Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility
- Good understanding of ecommerce page types and how each can be optimised for SEO
- Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets
- Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
- Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
- Data-driven approach; able to support recommendations with insight and monitor performance impact
- Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly
- Desirable: Understanding of how content influences consumer behaviour and engagement
Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance
Everyone's Welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
#LI-CA1
About UsSkills Required
- Demonstrable experience working within SEO teams or agencies
- Strong understanding of SEO best practices, content optimisation, search intent, and on-page organic visibility factors
- Good understanding of ecommerce page types and their SEO optimisation
- Strong organisational skills and ability to manage multiple projects and large-scale content and data sets
- Clear communication skills and excellent English spelling, punctuation, and grammar
- Collaborative ability to build relationships with writers, editors, merchandisers, analysts, and commercial stakeholders
- Data-driven approach with ability to support recommendations using insight and monitor performance impact
- Familiarity with SEO and analytics tools, or willingness to learn them quickly
- Understanding of how content influences consumer behaviour and engagement
- Awareness of Technical SEO and Digital PR and their relationship to Content SEO
What We Do
At M&S, we're dedicated to being the most trusted retailer, prioritising quality and delivering value. Every day, we bring the magic of M&S to our customers, whenever, wherever and however they want to shop with us. For over a century, we've set the standard, doing the right thing and embracing innovation. Today, with over 65,000 colleagues serving 32 million customers globally, we're putting quality products at the heart of everything we do. Tomorrow holds boundless opportunities with us. We're pioneering digital innovation and shaping the future of retail where our values drive every action. We stay close to customers and colleagues, always curious and connected. Our decisions are bold, our actions ambitious. Transparency is paramount, with straightforward, honest communication. We're constantly innovating, always striving for the best. Our focus is on aiming higher and winning together, combined with wise financial decisions to secure our future. Join us at M&S to shape the future of retail.
