Responsibilities
- Build and evolve the SEO operating system across all brands, including clear SOPs, playbooks, workflows, and QA standards.
- Define and roll out a multi-brand SEO strategy, balancing foundational needs with bold growth experiments.
- Set aggressive but smart KPIs for rankings, traffic, revenue, and share of voice.
- Champion experimentation: from programmatic SEO and topical authority models to AI content testing, structured data, and link-building automation.
- Push for brand-first SEO: ensure every strategy reinforces long-term value, not just short-term wins.
- Lead hiring and upskilling, identify gaps, coach the team, and attract top performers.
- Cultivate a culture of curiosity, accountability, and speed across the SEO function.
- Translate SEO impact into business language for C-level stakeholders.
- Monitor competitors and other aggressive players, learning fast and adapting faster.
Requirements
- 8+ years of full-stack SEO experience, with at least 3 years in a leadership role.
- Proven success in aggressive, scalable SEO strategies, knowing when to play it safe and when to push the limits.
- Experience leading SEO for high-volume affiliate, publishing, or content-driven websites, ideally in iGaming and/or Crypto.
- Strong understanding of data, automation tools, and the evolving AI+SEO landscape.
- Comfortable navigating both strategic discussions and tactical execution.
- Experience managing distributed SEO teams and collaborating cross-functionally with product, tech, and editorial.
- You have built and scaled SEO frameworks from scratch with a measurable impact.
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What We Do
Founded to help Italian companies grow their business and turnover in Italy and abroad by capitalising on the opportunities offered by digital, FIND is an independent boutique agency that develops performance-oriented digital marketing strategies. FIND is a boutique because it wants to follow a limited number of clients, taking care of them as best possible and offering them all the support they need to reach and exceed their goals. FIND is independent because this is the best condition for it to work in the best interest of the customers without bias. FIND is performance, where this term does not only indicate that part of the agency's remuneration is linked to the concrete business results achieved. It also indicates the objective of making client companies 'perform', i.e., able to fully seize the growth opportunities that FIND will generate. This is thanks to the advisory team dedicated to e-commerce, which also helps companies structure themselves, define processes, adopt the most appropriate pricing policies, and select the most functional channels for growth in the short and long term. Included by Forrester in a list of 32 worldwide reference agencies for Performance Marketing, FIND works mainly with companies (brands and retailers) selling online "direct to consumer" mainly in the fashion, luxury, beauty and food sectors. It works with both large and small companies, where the discriminating factor is the goodness and concreteness of the project. He also has considerable expertise in the banking and insurance sectors and, more generally, in all those sectors where it is fundamental to understand the behaviour that precedes a purchase. FIND directly offers services of • strategic consultancy for e-commerce projects, business internationalisation, diversification. • acquisition through SEO and online advertising; • increasing conversion rates; • data intelligence and web analytics. Contact us immediately to find out how FIND could support your business growth
