SEO Director - iGaming

SEO Director

Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision - driving relevant traffic through organic and paid search.

We're looking for a driven, strategic leader to spearhead our SEO strategy, working to ensure outstanding performance in organic search across multiple geos and verticals. As the SEO Director, you will be responsible for developing holistic strategies that generate high-quality traffic that turns into leads for our partners while also building and leading a talented team of SEO specialists and product owners.

Key Responsibilities:

• Content Strategy & Growth: Develop and implement a robust content strategy aimed at driving significant traffic growth, particularly through general organic search results, with a focus on lead generation.
• Team Leadership & Development: Build, scale, and mentor a high-performing team of SEO specialists and product owners, with responsibility for hiring, team development, and organizational structure.
• SEO & Optimization: Ensure our assets are highly optimized for search, focusing on visibility in regular organic search.
• Test & Experiment: Design and run SEO experiments to validate hypotheses, test new approaches, and continuously improve our understanding of what drives performance across our assets.
• Drive Innovation: Stay on top of relevant search developments and implement required changes into our overall strategy to ensure future growth.
• Drive Collaboration: Work cross-functionally with SEO, marketing, and product teams to align our efforts with general business goals.
• Data-Driven Approach: Regularly analyze our asset's performance through ongoing testing and experimentation, adapt strategies, and make informed decisions to continuously improve traffic and lead generation.
  

Requirements & Skills:

• Proven Leadership: Experience building and managing SEO teams and creating a results-driven, positive work culture.
• SEO Expertise: Outstanding knowledge of SEO best practices with experience in content, off-page, and tech SEO.
• Proven Track Record: Strong background in developing and executing SEO strategies that drive measurable traffic growth.
• Lead Generation & Affiliation: Familiarity with lead generation and affiliate marketing strategies, understanding how content can be optimized for conversion.
• Analytical Skills: Ability to analyze performance data and adjust strategies accordingly.
• Industry Knowledge: Extensive prior experience in the iGaming industry.

Why Join Us?

• Impact & Growth: You'll be at the helm of our SEO strategy and can make your own mark in an exciting and growing industry.
• Flexibility: Remote working environment or come join us at our office in Malta.
• Career Advancement: Work alongside driven colleagues in a business on a strong upward trajectory that rewards entrepreneurial and ambitious thinking.
• Competitive Compensation: We offer competitive compensation packages with opportunities for performance-based incentives.

If you have a strong background as an SEO leader, coupled with a track record of successfully growing assets in organic search, and you're looking to make a significant impact in the iGaming space, we'd love to hear from you!