IDT

SEO & Digital Marketing

Reposted 20 Days Ago

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Guatemala

Hybrid

Mid level

Other

The Role

Manage SEO and digital marketing initiatives, oversee SEO performance, execute marketing campaigns, conduct analysis and reporting to drive business growth.

Summary Generated by Built In

We are seeking a highly motivated and experienced SEO & Digital Marketing Manager to lead and supervise our digital marketing initiatives. The ideal candidate will be responsible for overseeing the SEO performance of our various websites, managing paid marketing campaigns, and analyzing campaign data, to drive growth. This role requires a blend of technical SEO expertise, strategic thinking, and a strong understanding of B2B marketing principles.

Key Responsibilities:

SEO Strategy & Execution:

-Research, develop and execute comprehensive SEO strategies, and work with our internal SEO specialist, to improve organic search rankings, increase website traffic and DA, and generate leads across our portfolio of websites.

-Conduct regular site audits to identify and resolve technical SEO issues.

-Perform keyword research and competitive analyses, to inform content strategy and link-building efforts.

-Monitor and report on key SEO metrics (e.g., rankings, organic traffic, bounce rate, conversion rates).

Online Presence Management:

-Sign up and manage online profiles and comparison site listings for our services.

-Ensure consistent and accurate information across all online directories.

-Work with AI, to train for optimal responses

Paid Marketing Management:

-Assist our SEM agencies; to execute, and optimize paid marketing campaigns across various channels (e.g., Google Ads, LinkedIn Ads, social media).

-Manage campaign budgets and monitor performance to ensure a strong ROI.

-Assist with conducting A/B testing on ad copy, landing pages, and campaign creatives, to improve performance.

Reporting & Analysis:

-Analyze campaign data and SEO performance metrics to provide insights and recommendations for improvement.

We offer:

Competitive salary
Bonuses
A great and positive workplace
Parking Subsidy
Life and Medical Insurance
Benefits and Discounts
Growth opportunities
Benefits by law (Bono 14, Aguinaldo, IGSS, IRTRA, Vacations)

Top Skills

Google Ads

Linkedin Ads

Seo

Social Media

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The Company

HQ: Newark, NJ

1,151 Employees

Year Founded: 1990

What We Do

We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us.

Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile.

If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.