SEO Digital Analyst

Salary Range: Php 20,000 - 25,000

Responsibilities:

SEO Strategy & Implementation

• Develop and execute SEO strategies to improve organic search visibility and website traffic.
• Conduct comprehensive keyword research and implement keyword optimization across website content.
• Analyze competitors' SEO strategies and identify opportunities for improvement.
• Work with content teams to ensure SEO-driven content strategies align with business objectives.
• Stay updated on the latest SEO trends, algorithm updates, and best practices to maintain a competitive edge.

On-Page & Off-Page SEO

• Optimize website elements, including meta tags, headings, URLs, and internal linking structures.
• Conduct content audits and provide recommendations for optimization.
• Monitor and improve website UX/UI elements affecting search rankings and user engagement.
• Develop and implement backlink-building strategies to enhance domain authority and website credibility.
• Manage and optimize local SEO efforts, including Google My Business and local citations.

Technical SEO

• Conduct website audits to identify and resolve technical SEO issues, such as crawl errors, site speed, and mobile usability.
• Implement schema markup, structured data, and other advanced SEO techniques to enhance search visibility.
• Collaborate with developers to ensure SEO-friendly website architecture, redirects, and indexing.
• Improve Core Web Vitals and other performance-related factors to enhance page speed and usability.

Performance Analysis & Reporting

• Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party SEO platforms.
• Track key SEO metrics, including organic traffic, keyword rankings, conversion rates, and backlink health.
• Prepare and present SEO performance reports with actionable insights and recommendations.
• Conduct A/B testing and data analysis to optimize website performance and search rankings.

Pitches and Presentations:

• Participate in pitch presentations and brainstorming sessions, providing support and insights in search engine optimization and digital marketing.
• Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.

Industry Knowledge

• Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
• Stay updated on industry trends and best practices related to creative operations and project management
• Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools
• Collaborate with team members to share insights and best practices for continuous improvement

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience in SEO, preferably in an agency or digital marketing environment is highly preferred.
• Familiarity with SEO tools, such as Google Analytics, Google Search Console, and SEMrush is a plus.
• Strong interest in digital marketing with a desire to learn more about SEO and grow as a digital analyst.
• Excellent communication skills, both verbal and written.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment and multitask in a fast-paced setting.
• Enthusiasm for delivering exceptional results and contributing to client success.