SEO Copywriter (English)

WHAT YOU'LL DO

• Create transactional, optimised, localised and conversion-driven content across a range of formats, including brand bios, landing pages, blog articles, product stories, and special campaigns.
• Optimise for both AI & traditional search: Researching, reverse engineering and continuously testing success on Google AI Overviews, AI Mode, ChatGPT etc.
• Create and update metadata and on-page copy to improve organic rankings and click-through performance.
• Identify new seasonal opportunities, fashion trends, key calendar moments, and user interest spikes to suggest new URLs, new landing pages or rewrites, and implement changes based on audits or performance trends.
• Identify and fill content gaps: Proactively surface and act on optimisation opportunities using competitor benchmarking, keyword tools, and traffic performance insights.
• Perform deep SEO analysis: Conduct keyword research, trend tracking, and competitive analysis using platforms like Ahrefs, Semrush, and Google Trends.
• Contribute to AI-assisted content workflows by generating and refining copy that integrates with machine learning tools.
• Write content in both UK and US English, with the ability to localise for multiple English-speaking markets as needed.
• Lead or co-lead content projects, including thematic campaigns (e.g. sustainability, sale periods) and content refresh initiatives.
• Write, upload, and quality-check promotional and campaign copy for key commercial moments, including sales and seasonal events.
• Edit your own copy and peer review team content to ensure adherence to SEO, editorial, and brand guidelines.
• Manage bulk imports of copy and oversee QA, liaising with stakeholders to troubleshoot issues and validate successful uploads.
• Keep internal tools (e.g. Monday.com) updated and ensure all stakeholders are informed on project status and deadlines.
• Assist in creating, maintaining, and evolving documentation and guidelines for SEO copywriting best practices.
• Support the onboarding and training of new team members, sharing SEO knowledge and editorial expertise.

WHO YOU ARE

• SEO-Savvy Wordsmith: You have strong writing skills with a proven understanding of how to create engaging, optimised content that ranks in search engines.
• Experienced: You are experienced in SEO copywriting, preferably in e-commerce, fashion, or lifestyle industries.
• Detail-Oriented & Analytical: You’re as comfortable working with keyword tools and metadata as you are with crafting compelling, on-brand narratives.
• Editorially Skilled: Native-level fluency in English with excellent command of tone, grammar, and localisation nuances across UK and US English.
• Search-Trends Aware: You understand how to surface and apply keyword trends from evolving SERP features and AI tools.
• Competitor-Savvy: You know how to benchmark content performance and spot gaps in both traditional and AI-enhanced search landscapes using the SEO and AI tools at your disposal.
• SEO Tool Fluent: Proficient in Ahrefs, Semrush, Google Search Console, and other platforms for uncovering insights and surfacing growth areas.
• Organised & Collaborative: You can juggle multiple tasks, update workflows, and work smoothly with cross-functional teams across SEO, content, design, and tech.
• Curious & Proactive: You stay on top of SEO trends, algorithm updates, and digital content innovations, and you’re always ready to suggest improvements.
• Tech-Comfortable: Experience with content management systems, bulk upload tools, and project management software (e.g. Monday.com) is a plus.
• Farfetch Voice-Aligned: You understand how to balance performance with style, ensuring all copy enhances both visibility and the customer experience.

REWARDS & BENEFITS

• Employee Pension Scheme 
• Flexible Benefits Program 
• Health Insurance & Critical Illness cover 
• Flexible work environment

EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER

• EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. 


• SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.